Written by Matt Zavadil
Updated September 28, 2024
Go Here for the MLM Bootcamp Training I mention in above video
Transcript of above video
How to get leads for my network marketing business? That’s a question I’m often asked so stick around to the end because I’m not only going to explain EXACTLY how to get more leads for your network marketing business, but I’ll teach you a much better question to ask around this topic.
Hello, I’m Matt Zavadil & I’m passionate about helping networkers like you improve your leadership & marketing skills so you can build your MLM business bigger. And this is video two in a series of 25 MLM Accelerator tips so check out the entire playlist to learn them all.
In this video, I’ll show you how there’s only TWO ways to get MLM leads.
First though, I’d be honored if you’d subscribe to my channel so you never miss a future video training, and share this video with your upline, downline, sidelines, and friends who need to hear the message.
By the way, if you want to learn How to get free leads for network marketing with social media without spamming anyone or bugging your family or Facebook friends, I’ve put a link in the pinned comment and description to our free Digital Recruiting Bootcamp series that teaches you how to use social media to attract new customers and team members every week.
So how do I get leads for my network marketing business?
Let’s break this down into its simplest parts by saying there are only two ways to get leads for network marketing businesses:
One: Organic, otherwise known as free
Two: You pay for them
Offline: Organic and free
Online: Content, like posting on Facebook, IG, or TT
Two ways to pay:
Pay for leads that you can call immediately
Run paid ads on Facebook, IG, TT, Pinterest, YouTube, or Google
Let’s get more specific:
Your organic content might consist of: reels, posts in FB groups, posts on your personal FB profile, or on IG, or TT, posts on a business page, IG or FB stories, Lives, discussions in Messenger or other social media Direct messages, YouTube videos, Pinterest posts, Videos on FB, IG, TT, or Pinterest.
Here’s what your Attraction Marketing FUNNEL should look like:
But the question is, WHEN do you use any of the above inside the Attract phase?
❓ Or the Influence phase?
❓ Or the enrollment phase?
Which is best for each phase is where the secret sauce sits.
Many “experts” teach to use all of the above, the reels, the videos, the DMs, the groups, the YouTube, the FB, the TT, the IG.
Yeah, great, but “how do I create the correct MIX daily and weekly to actually move someone from ‘they don’t know me’ to “buying my product/service or joining my business’?”
THAT’S what we’re teaching you inside the Digital Recruiting Bootcamp series and I’ve linked you straight to it in the pinned comment and description.
What should you use for your paid ads if you go that route?
Same thing: social media posts. Paid ads are simply social media posts that you pay any social media channel like Facebook, or TT or Youtube to push out to more people for you.
Which one should you do? Organic slash free or paid?
In my experience, they both work.
And that’s why you gotta be careful who you take marketing advice from.
For example, one day I opened one expert email that said: You can’t expect organic content to sustain you, you must be doing ads.
And the VERY next email said, You’re not creating organic content? What’s wrong with you?
While both paid and organic methods work, I advise you to start with organic or free methods because it will help you dial in how to successfully talk to and convert to leads and sales, your best target market.
Once you have that down, you can start testing paid advertising…
Now let’s shift gears:
If you’re asking how do I get leads for my network marketing business, the question you should actually be asking is, “How do I successfully get leads for my business who are qualified…meaning leads who come to me actually interested in the product or service I sell through my MLM business”
This is a topic that takes longer to teach than a quick 7 or 8 minute video, so here’s where I lose the wantrepreneurs who say they’re serious about building a business, but are only curious about building a business, cause when they find out what they need to do to build a business, they’re not really interested in doing it once they find out what it is.
I paraphrased that from something I heard Myron Golden say but it’s spot on for the majority of people in MLM.
Back to the beginning.
WHO is your best prospect?
Not everyone
Specifically, if you’re in Melaleuca for example, are you helping moms who want to use skin care to look younger? Or who want to get rid of the toxins in their homes?
Are you helping single moms, married moms, divorced moms, or Just professional women?
If you’re in LEgalshield, who the heck are you targeting?
Business owners or families where both parents work a job?
Whatever business you’re in, there are different segments of people you can help.
You don’t help EVERYONE.
This video isn’t targeted to ANYONE who wants to get leads for ANY business!
I’m specifically talking to you, the network marketer, who wants leads for ther MLM business.
I’m not talking to the flower shop owner or real estate agent,right?
THINK about that and think about it seriously.
If you’re on social media yelling about your company name or product line or service line, and thinking that EVERYONE is your prospect, none of the organic or paid strategies will work for you.
Especially the paid strategies, because you’ll throw so much money down the toilet you’ll probably quit your business thinking you’re not good at this.
No, you’re just fine, its the bad advice out there from your company and upline all the way down to the “experts’ on the internet who never built a network marketing business feeding you a bunch of bull out of their mom’s basement.
I want you to win.
I know how to help you win because I’ve done this and I now teach it.
I’m reminded of a biblical principle with all this.
In Matthew 12, we’re taught about the blasphemy of the Holy Spirit, where every person on earth has the opportunity to listen to the whispers of the Holy Spirit, but after enough rejection of it, God eventually goes His way, leaving that individual stuck in a lost condition.
In John 20, we learn that the Spirit goes inside a born again Christian
In Acts 1, we learn that a believer can develop a third relationship with the Holy Spirit as it comes upon them.
Now if you’re not a believer, that’s OK, I encourage you to not get troubled by this analogy. If I can learn from a James Clear or a Tony Robbins as a believer, surely you can learn a biblical principle, right?
What’s the connection of what I just said to you getting leads for your network marketing business?
Well, you can have a blasphemous relationship with your MLM business by refusing to do the hard work that all successful 6 and 7-figure networkers do, or you can accept what must be done to create the success you say you want to attain.
So IF you want leads for your network marketing business, prospects who listen to you, take your advice and use your recommendations by buying your product or service offered by your MLM company, and become a part of your downline and produce revenue that you earn override commissions on, then you need to start by identifying WHO your best prospect is.
How do you do that?
That takes understanding of what a target audience is, thoughtful time with yourself to figure out WHO you want to target, and then a little more time to write it out and then tie your social media posts to the needs and wants of that person.
I don’t have time to teach you that here, BUT that’s exactly what we teach you in the DIGITAL RECRUITING BOOTCAMP SERIES that I’ve put in the pinned comment and description for you. Click that, enter your info, and start going through the bootcamp training to become an expert social media marketer for your network marketing business.
Recap:
You can get leads for your network marketing business through organic methods (preferably social media rather than bugging people in line at the supermarket) or paid methods.
If you’re more advanced, I’ll also put a link to my preferred company where you can buy pre-screened MLM leads.
But, preferably , I would say you should first go through the DIgital Recruiting Bootcamp Series to get the ENTIRE picture of how to get leads for your network marketing business. Again, that link is in the pinned comment and description.
At the very least, did you get value from this video content? Please subscribe so you always know when I post new training like this. And share this video with your upline, downline, sidelines, and friends who you know need to hear this message.
Have questions or comments? Comment below on this video.
