How to Use Pinterest for Network Marketing: 2024 Ultimate Guide

Written by Matt Zavadil
Updated August 16, 2024

If you’re a network marketer wondering how to use Pinterest for network marketing, let’s do this!

I love that you’re not stuck in the old ways.

You’re not relying on crummy cold calls and in-person meetings.

Instead, you’re ready to dive into the world of visual storytelling.

Doing this correctly allows you to capture a new audience on social media.

And let me tell you, it’s a game-changer.

I use it, too, and it absolutely converts to clicks over to what you sell.

Pinterest marketing isn’t just for recipes and DIY projects.

It’s a dynamic space to showcase your brand, connect with potential customers, and drive serious traffic to your network marketing business.

Think about it—people come to Pinterest actively searching for inspiration and solutions.

And guess what? You have exactly what they’re looking for.

But how do you leverage the power of Pinterest for network marketing? How do you stand out from the crowd and make those conversions happen?

Let’s talk details below…

Why Pinterest for Network Marketing = Goldmine

Let’s face it, the online world is all about grabbing attention.

This is especially true in network marketing, where building trust and establishing genuine connections are paramount.

So why should network marketers bother with Pinterest?

Because Pinterest for network marketing isn’t just a fad, it’s a fundamental shift in how people discover and engage with brands.

Here’s why Pinterest is a goldmine for network marketers like you:

Go here for the Business-Building Training I mention in above video

Visual Storytelling That Sells

Network marketing thrives on relationships and sharing.

What better way to do that than through awesome visual content?

Would you rather read a lengthy product description or see it in action through a stunning image or video?

This isn’t rocket science 🙂

People are drawn to attractive things.

Pinterest is about visual storytelling, and when done right, this subtle form of marketing can lead to significant growth.

If your Pinterest boards are aesthetically pleasing, you’ll capture the interest of a wider audience, ultimately growing your network marketing business.

A Highly Engaged Audience

As of this writing, Pinterest boasts over 500 million active users (see the platform’s updated numbers here)

Many of these people actively seek products and inspiration…

…a gold mine for network marketers using Pinterest marketing tips and best practices to attract their target audience.

Btw, these aren’t just passive scrollers.

These users actively engage with Pin content by liking, saving (also known as “pinning”), and sharing with individuals and on group boards.

It’s these actions that directly benefit your reach and brand visibility as you work to brand your network marketing business and build an email list.

It’s unlike most social media platforms, where you need to fight tooth and nail to earn engagement.

More than that, when someone Pins your content, it stays on their individual or group board—so even months down the line, it can continue generating interest and clicks.

Not Just a Platform, It’s a Visual Search Engine

Most people think of Pinterest as a social platform, but it is so much more.

When someone types a query into Pinterest’s search bar, they’re not just browsing.

They’re intentionally searching for:

• information
• inspiration
• solutions

See where this is going?

People might search “natural cleaning solutions” or “stylish work-from-home outfits” and voila—there’s a chance for your network marketing business content to appear, provided you’ve done your SEO (search engine optimization) groundwork.

Crafting a Pinterest for Network Marketing Strategy

Are you convinced that Pinterest can give your network marketing business a boost?

But where do you start to reach your target audience?

It can seem overwhelming if you’re new to this…

…so remember these Pinterest marketing ideas as you set up your business account for your network marketing business.

Let’s explore the steps to creating a successful Pinterest strategy.

Optimize Your Pinterest Profile Correctly

Your profile is the face of your personal network marketer brand on Pinterest, and a first impression matters.

It’s like building a storefront in a bustling digital marketplace.

Before you even think about pins, let’s get this part down pat:

• **Create a Business Account:** Do you have a personal Pinterest account? That’s cool and all, but ditch that and create a dedicated Business account for your MLM Pinterest marketing efforts. Think of it as separating your personal online shenanigans from your professional brand presence.
  
• **Choose a Catchy Name and Username:** Ideally, these should reflect your network marketing niche or brand, allowing users to instantly connect your profile with what you offer.
  
• **Write a Bio that Pops:** Keep it concise yet captivating, summarizing who you are and the value you bring. Don’t be shy—let people know you’re a passionate network marketer ready to help.
  
• **Link Your Website:** Don’t forget the reason you’re on Pinterest for network marketing—it’s to drive your target audience to your business. Use a URL source to ensure a clear, clickable link to your network marketing website or landing page is present.
  
• **Enable Rich Pins:** Want those pins to pack an extra punch? Activate rich pins on your account. These auto-pull additional details, enhancing visibility and credibility.

Creating Pins That Stop the Scroll and Spark Action

Pins are the visual currency that attract your target audience on Pinterest.

The more visually engaging they are…

…the better your chances of attracting viewers and getting them to click to your desired landing page.

People have short attention spans, too.

You have mere seconds to grab and hold interest as they’re scrolling.

Here’s what you need to remember about creating killer Pins:

• **Use High-Quality, Eye-Catching Images:** I can’t emphasize this enough. No blurry, pixelated, or downright boring images allowed. We only want to see bright, beautiful, and professionally shot (or designed) visuals that make people want to click. Lifestyle photos (where your products are shown “in action”) are powerful. Remember, think about the emotions you want to evoke.
  
• **Design for the Vertical Format:** Forget horizontal. Vertical images reign supreme. Aim for that perfect 2:3 aspect ratio (think 1000px wide x 1500px high)—it’s Pinterest’s sweet spot.
  
• **Keep Text Concise and Compelling:** Remember what I said about short attention spans? This applies to your Pin descriptions, too. Get to the point quickly while offering enticing tidbits that compel readers to click. Use strong keywords relevant to your network marketing niche.
  
• **Include a Clear Call to Action:** Be direct with your viewers. Tell them exactly what you want them to do after seeing your captivating Rich Pins.
  
• **Craft Engaging Descriptions:** Treat descriptions on your rich pins like micro-blog posts. Inject personality, provide context, highlight benefits, and even slip in those strategic keywords that make those algorithms happy.

Leveraging Pinterest SEO: It’s Not as Scary as It Sounds

Pinterest is a search engine (did that surprise you?).

Therefore, you have to be smart to stand out amongst a sea of pretty pictures.

But here’s the thing, optimizing your network marketing company promos for Pinterest’s algorithm isn’t scary.

It’s simpler than you think.

Here’s your survival kit to Pinterest for network marketing SEO:

• **Embrace Keywords** Keyword research is your best friend—these terms unlock visibility and bring your target audience knocking on your network marketing’s digital doorstep. Strategically place keywords into board titles, descriptions, Pin captions, and even image file names. Don’t be afraid to explore long-tail keywords (longer phrases users search) – it’ll help you snag those high-intent searchers.
  
• **Don’t Forget Hashtags.:** Just like other social media platforms, hashtags play a role here, connecting your content with relevant searches and expanding its reach. However, don’t go overboard. Too many hashtags can actually dilute your content’s effectiveness and look unprofessional (never a good look, especially when you’re building trust with a brand new audience).
  
• **Join Group Boards Strategically:** Group boards—a hub where many users can share pins around specific themes—provide awesome exposure opportunities. Group boards can amplify your content, exposing you to an even broader audience already primed for your niche.

Building Community on Pinterest for Network Marketing

Sure, creating captivating Pins will attract eyeballs.

However, cultivating meaningful engagement keeps users invested.

Remember, it’s about building trust with your Pinterest marketing and establishing authentic connections.

So, think about incorporating these tactics for engaging content:

• **Pin Consistently:** Regular posting signals to Pinterest that you are an active, valuable contributor. Consistency pleases the mighty algorithm, boosting your visibility and reach. Think about scheduling a set number of pins per day or week using Pinterest’s native scheduling tools. It’ll keep your profile buzzing and your audience engaged without constantly feeling tied to the platform.
  
• **Engage with Other Pinners Like You Actually Care:** Remember that “social” aspect of this platform. This can look like leaving thoughtful comments, sharing other group boards that resonate, and responding genuinely to any questions or feedback on your Pins. By creating shareable and interesting content, other pinners are more likely to repin your content.
  
• **Run Contests and Giveaways:** Everyone loves freebies. Offering enticing prizes aligned with your network marketing company offerings entices people to interact with your brand—whether liking, following, sharing your pins or checking out your site. Just make sure you structure these promotions thoughtfully to boost engagement while staying compliant with Pinterest’s guidelines.
  
• **Utilize Video Pins (They’re Kind of a Big Deal):** Visual storytelling reaches a new level with video pins because they are a chance to showcase your personality, highlight product benefits, provide tutorials, or offer quick tips that leave a lasting impression on viewers. You can create boards videos, for instance, showcasing customer testimonials to show the effectiveness of your products.

Pinterest Advertising for Network Marketing

As a network marketer, Pinterest advertising lets you put your content in front of the right people at the right time.

Instead of waiting for people to find you, you can target your ideal audience based on things like:

• Interests
• Demographics
• What they’ve already pinned

This means your content gets seen by people actually interested in what you have to offer.

As your paid ads amplify your organic Pinterest posting, get ready to become one of the expert network marketers who starts to feel as though getting clicks to a landing page is effortless.

Integrating Pinterest with Your Overall MLM Strategy

One of the things I love about Pinterest is how easily you can integrate it with your other social media platforms.

For example, you can get your Pinterest followers to click over to any landing page you want them to.

Your brand strategy might be to link them to your MLM stores sometimes. Other pins might link out to your YouTube or Instagram channels, though.

Pinterest also offers an excellent analytics section so you can see which pins get the most engagement and click-throughs to your links.

As you notice what works best, double down on that type of content.

FAQs About Pinterest for Network Marketing

Is Pinterest Marketing Really Effective?

Absolutely. With its millions of users actively searching for products and ideas, Pinterest’s powerful platform will drive traffic, generate leads, and ultimately, boost sales for your network marketing business.

How Do I Attract My Ideal Audience?

Keywords are your best friend here. Research relevant keywords and sprinkle them throughout your profile, board descriptions, pin titles, and even hashtags to attract your ideal customers for your network marketing business. Think about what your target audience would be searching for and create content that works individually and on group boards. You might create boards that feature quote graphics. Or, if you’re in an essential oil company like Young Living, you can use images of your favorite essential oils.

What If I’m Not That Great At Photography?

Don’t fret. Start with what you have. You can always improve your photos or videos. There are plenty of editing tools out there. But more importantly, let authenticity and genuine enthusiasm shine brighter than perfectly polished photos. There are also plenty of free stock photography sites to help.

Final Thoughts on Pinterest for Network Marketing

Successfully harnessing the power of Pinterest for network marketing requires:

• A tailored strategy
• Consistent effort
• Understanding of what makes your audience tick

Your journey requires dedication to creating eye-catching visuals.

And you need to sprinkle in some strategic keyword magic for good measure.

By genuinely connecting with potential customers, you can create a powerful engine for network marketing growth.

Remember, on Pinterest, you aren’t simply selling, you’re inspiring.

Are you ready to transform your network marketing game using Pinterest?

Get your business account up and running, create a solid landing page for your Pinterest followers to click over to, and start generating leads/sales.