Last Updated on February 5, 2023 by Matt Zavadil
Are you struggling to sell Rodan + Fields skincare products?
Don’t feel bad if you joined as a Rodan + Fields consultant and thought you’d soon make $2,000, $5,000, even $10,000/month per month…
…or, maybe even just wanted to earn enough money to pay your car payment…
…and you’re still not earning $100/month in profit.
You’re not alone.
Even though Rodan + Fields is behind only Amazon, Sephora & Walgreens in terms of revenue, it’s common to join the company and struggle to make it work.
Does this mean you should give up and decide that the Rodan + Fields business model isn’t going to work for you?
Not at all…it simply means it’s time to learn 2 business strategies that allow you to sell Rodan + Fields successfully.
Here’s what you’ll learn in this post to help you overcome any challenges you’re experiencing with getting qualified leads for your Rodan + Fields business:
Does Rodan + Fields Really Work?
If doubt has set in about whether you can really make money with Rodan + Fields, the next question is usually, does Rodan + Fields really work?
Don’t forget that Dr. Katie Rodan and Dr. Kathy Fields developed Proactiv® Solution in 1995 and then formed Rodan + Fields in 2000. Don’t forget that in 2017 and 2018, the company was named the fastest growing skincare company in North America.
The proof is there. It’s a solid company. It “works”.
The thing that’s most likely causing frustration for you personally is no one’s teaching you the best way to sell Rodan + Fields or what to avoid.
Rodan + Fields Business Kits Range From $45 to $995
It’s so easy to get into this network marketing opportunity when you compare it to other types of businesses such as franchises or starting a local brick & mortar business.
You simply need to get sponsored by another consultant and buy one of the several Rodan + Fields business kits available:
- RFx Express Business Kit: $995
- Big Business Launch Kit: $695
- Personal Results Kit: $395
- Business Portfolio: $45
Any seasoned business person will tell you that starting a business for under $1,000 is an amazing opportunity.
You get your own affiliate-coded and branded website. The Rodan + Fields brand is now your brand.
You’ve entered the tried & true area of direct selling. Many folks have made quality careers by using direct sales to build teams that sell, recruit and create passive income streams.
By the way, you should be “up” on all things direct selling and the company you’re in:
It should be easy to start making money immediately, right?
Why Most People Fail at Selling Rodan + Fields
The unfortunate fact is that most consultants are told to use social media in the wrong way. You’re told to use Facebook, Instagram or Twitter to post pictures of your products and yell about how great it all is.
Or, if you’re focused on growing a downline, then you’re supposed to yell on Instagram about how much money everybody is making.
Doesn’t it make you cringe when you lose social media friends because they don’t want to hear about it anymore?
It probably makes you want to learn how to sell Rodan + Fields without social media at all! LOL
All of that stuff goes against the way we should interact as human beings. Can you imagine walking into a local networking meeting and yelling at the top of your lungs,
“HEY! All of you guys! Look at me! I sell Rodan + Fields…it’s AWESOME and you gotta come over here right now and buy some skincare stuff from me. And THEN I’ll sign you up as a consultant so we can both get RICH! YEAH! Who’s ready?!!”
I know you’re laughing as you think how silly that would be.
But you know what?
That’s exactly what too many network marketing consultants do on social media by posting product pictures and talking about the business.
It’s OK if you’ve done it. Don’t hang your head in shame. I did it when I was a new MLM rep, too.
Want to Know How to Sell Rodan + Fields Online Successfully?
The first step is to start thinking about yourself as an entrepreneur instead of a Rodan + Fields consultant.
Look, MLM teaches everyone some really weird and hokey stuff that isn’t done in any other business model. Start thinking about the tried-and-true entrepreneurial marketing strategies and you’ll start to do a whole lot better.
Think about how products are sold in any market:
- Someone has a problem
- Someone else comes up with a product to fix that problem
- The person with the problem happily buys that solution
You solve skin problems as a Rodan + Fields consultant. You make people feel better about themselves. You help women look at themselves and say, “Wow! Don’t I look good!”.
Getting Good at INTERNET Marketing = Winning at NETWORK Marketing
Let’s get right to the point:
What do YOU do when you have a problem?
You most likely go to Pinterest, Google or YouTube and type in a question or keyword phrase that brings up information to help you solve your problem.
Your best prospects do the same thing. Here is what they might type into Google:
- How to use my skincare brush set
- What is each skincare brush used for?
- Do you wet your foundation brush?
- Is it better to apply foundation with a brush or sponge?
- How can I make my foundation flawless?
Imagine having a few online assets in place where people typing in those questions find YOUR tips!
That’s the best way to sell Rodan + Fields because no one woke up today saying, “Where can I find the best Rodan + Fields consultant?”
Instead, they woke up thinking, “How do I make my foundation not look cakey?”
If you have a blog post or a social media post that answers this question and they find your information, you are now becoming a friendly expert they want to listen to even more!
That’s how the Internet works…The Internet isn’t a place where people shouting about how great their product or business opportunity is win.
The businesses that win get good at providing value first, and then positioning their products afterwards.
Leading with product pictures on social media or talking first about your opportunity is like trying to marry someone without dating first.
Leading with valuable content first is like dating.
Doing it this way is the proper way to get people interested, without making them feel pressured.
Let’s explore this in more detail…
How to Sell Rodan + Fields to Strangers
Can I really make money with Rodan + Fields?
Yes, you can!
And, you don’t need to sell to friends and family who have no real interest in any of it. You can sell to strangers by becoming a trusted advisor to people who actually want skincare tips…
…and who will actually buy from you.
Here’s where your mind can get in your way if you’re not careful. You might now say, “But Matt, I don’t know enough to give quality skincare tips.”
OK, if you say so…but, you know what I think? I think you’re wrong. I don’t think you’re giving yourself enough credit.
All you need to do is take everything you’re learning from Rodan + Fields product training and use it. Don’t mention the products upfront…just give some basic skincare tips..then, invite people to contact you for more information.
Talk about the problems your prospect has. Show that you understand. Show a couple tips. Never mention that you’re selling Rodan + Fields… not yet, it’s too soon!
The best way to sell Rodan + Fields is to create some curiosity first. Then, you’ll set things up in such a way where your prospects must take a certain action to get more information from you.
Guess what? You just learned the basic theory behind becoming an expert Rodan + Fields lead generator. Once you get those leads, then you can start getting specific about your company information.
And, you’re not chasing these folks. They asked for the information.
This is called the Reverse Invite Method and it’s the way myself and many other network marketing reps effortlessly build large organizations. It’s far easier to sell Rodan + Fields when you’re working with people who actually want to know more about skincare.
Don’t Let Yourself Get Tripped up Here! Use the Journey Approach…
Don’t make the mistake of thinking that you need to be a skincare expert in order to provide great content and tips for your prospects.
Instead, take the Journey Approach.
This is a method where you’re simply saying you’re excited about skincare and have been learning some really great ideas about it.
Invite your prospects and followers to simply follow your journey. Tell them you’re actively learning more and that they can follow along with you…and you’ll both learn together.
You’re not lying and saying you’re an expert. You aren’t saying you’re some sort of “guru”.
You’re being authentic and just moving along on your own exciting journey…and allowing others to join in the fun as you do.
You’re in Network Marketing & Network Marketing Has Major Flaws
I want you to think about something:
If everyone in Rodan + Fields is on Facebook or Instagram yelling about how great it is, posting product pictures, etc…
What makes you unique in all that if you join in on the silliness?
And, that’s the major flaw to the way network marketing normally works. Selling anything online requires that you stand out in some way. Every company on planet Earth is searching for a way to differentiate themselves from the competition.
Network marketing companies tell all their reps to do the same thing as all the other reps. Why should I buy from you as opposed to the other Rodan + Fields rep I see saying the same thing and posting the same product pictures?
Every other rep in your company is a competitor of yours.
What I’m exposing you to here is a way to fix this problem.
Most Network Marketers Aren’t Told These 2 Major Flaws Either
It’s likely that you’ve watched Rodan + Fields compensation plan videos or been to in-person meetings and got very excited by the hyped-up atmosphere.
You might have been shown that you just need to bring in a few consultants, they bring in a few, and pretty soon you’ll all make a lot of money.
You probably weren’t shown that the real numbers look like this:
You need to have expose 100 people to Rodan + Fields in order to close 3 sales or bring in 3 consultants.
That’s pretty average out there! Can you see how hard it’s going to be to get in front of 100 people and eat, sleep, work and spend time with your family every month…
…especially if you’re working the business offline or posting stuff on a social media account that gets very little engagement?
Can you see why you need to do something different in order to get the numbers working in your favor?
The other negative to MLM is that you really don’t own your business. You may have been told you can be your own boss, but it’s not the same as owning a business.
If that’s important to you, then you need to start thinking like a true entrepreneur…not just like a Rodan + Fields consultant.
Quick tip: Learn how to handle the “is this a pyramid” question.
By the way, you’re not alone. Many MLM companies face the issue:
What is a pyramid anyway? Learn more here.
Feeling Frustrated That Building Your Rodan + Fields Business Isn’t Working?
I invite you to learn the Reverse Invite Method if you’ve run into these roadblocks:
- Getting rejected by friends, family and social media contacts
- Are feeling afraid to prospect anymore
- Have run out of warm market contacts
- You don’t want to call leads
- You don’t like following up with people
- Are tired of wasting gas driving to meetings
- Not making enough money in Rodan + Fields
And you’d rather:
- Find better prospects who want to listen to you
- Sell more product
- Recruit more people
- Grow a residual income
- Grow a Rodan + Fields team
- Make an impact
- Get on stage
All you need to do is learn how to attract those people who are actively searching for skincare solutions. They are your captive audience. Uncovering them and encouraging them to contact so you’re not chasing uninterested people is the best way to sell Rodan + Fields.
Grab the following information and let’s open up this exciting world of network marketing success to you: