Written by Matt Zavadil
Updated February 29, 2024
Tracking affiliate sales.
Is it possible to do it?
As an experienced or beginning affiliate marketer, you may or may not know about the importance of tracking your sales.
Either way, I’m here to let you know that using affiliate software it’s an absolute must.
If you’re not accurately tracking your affiliate links and funnels, then you’re missing out on revenue opportunities inside each affiliate program you belong to.
Not to mention, you won’t be able to run effective retargeting campaign management, and you’ll be left wondering which products are making you money.
In this article, we’ll discuss the best affiliate tracking software and how it can help improve your affiliate management efforts.
What Is Affiliate Tracking Software?
Affiliate tracking software is a tool that tracks the success of affiliate marketing campaigns and provides data on how your promotions perform.
This type of tracking technology helps you manage your performance and track which affiliate program products bring in the most revenue.
Affiliate tracking software can help you track your sales, generate reports to analyze results from different marketing campaigns, and identify where to make improvements while working on your marketing goals.
Why Should You Track Your Affiliate Sales?
Tracking your affiliate sales allows you to see who’s buying from you and what they bought.
It allows you to measure the effectiveness of each sale as well as optimize future promotions based on this information. Tracking also lets you know if your links are working properly.
Benefits of Using Affiliate Program Tracking Software to Manage Affiliate Sales
As an affiliate, you want to focus your time and energy on promoting products that are making money. With tracking software, you can easily see which products fall into this category.
Additionally, using affiliate tracking software helps improve communication between you and the merchants you sell for.
This type of communication is essential for effective collaboration between the two parties involved with affiliate marketing.
You can operate your business like a pro. If you can prove where the merchant needs to improve your systems, you can expand your partnership into one that pays you higher commissions than other affiliates in the same program.
How to Choose the Best Affiliate Tracking Software?
When choosing affiliate tracking software, there are a few things you’ll want to keep in mind:
- The features offered by different tracking platforms vary greatly. Make sure to compare the features offered by different providers before making a decision.
- The price of different affiliate marketing tracking solutions also varies widely, Find one that fits within your budget.
- Consider whether or not tracking software can integrate with other tools you’re using for affiliate marketing purposes (e.g., tracking links, analytics platforms, etc.).
Affiliate Tracking Software Features to Look For
When choosing affiliate marketing tracking software, the platform must have all of these affiliate management features:
- Easy integration with third-party payment gateways
- Customizable reporting capabilities so you can create your reports based on specific needs (e.g., by date ranges)
- Email notifications when new sales come in
- The ability to track different types of traffic sources such as social media channels, direct traffic from search engines like Google and Bing, organic referrals through links in articles or blog posts
- The ability to add your tracking code(s) or to use affiliate networks’ tracking scripts (e.g., CJ Affiliate).
The 9 Best Affiliate Tracking Software For Affiliate Management
Let’s review nine of the top affiliate tracking software programs available to you.
- anytrack.io
- Post Affiliate Pro
- Tapfiliate
- Cake
- Kintura
- Refersion
- Offerslook
- Partnerize
- Tune
1. anytrack.io
anytrack.io is a cloud-based tracking solution that offers some of the most comprehensive tracking features in the affiliate marketing industry.
It integrates with over 100 different third-party tracking solutions and numerous big affiliate networks, making it an ideal choice for affiliate program merchants and affiliates who use a variety of tracking tools.
The platform also offers customizable reporting capabilities and email notifications when new sales come in.
Additionally, anytrack.io allows you to track different types of affiliate marketing traffic sources, including social media channels, direct traffic from search engines, and organic referrals.
You can also add your tracking code(s) or use affiliate networks’ tracking scripts.
If you want to promote anytrack.io to your target market, it offers a referral program.
2. Post Affiliate Pro
Post Affiliate Pro is a comprehensive affiliate tracking system that’s been designed specifically for affiliates.
In addition to tracking clicks, impressions, and conversions by affiliate links, Post Affiliate Pro offers a suite of advanced affiliate marketing tracking features. These include the ability to:
- Track Offline Sales
- Manage Advanced Commission Rules
- Promote Your Own Products & Services on Your Site
- Run Advanced Reports for Analytics & Optimization
Post Affiliate Pro is available in both hosted form and as an installable software package.
Another advantage to using Post Affiliate Pro is the excellent customer support. If you have any questions or problems, the team at Post Affiliate Pro is always happy to help.
3. Tapfiliate
Tapfiliate is tracking software that offers a variety of features, including the following.
The ability to track all affiliate marketing sales and conversions across multiple channels.
Real-time campaign tracking with the option to set up custom alerts for new sales notifications or links that are generating significant traffic. Using this feature lets you make changes without promoting ineffective affiliate programs for too long.
You will also find detailed statistics about your own website’s engagement levels from both organic search results pages (SERPs) and paid advertisements such as Google Ad networks.
Tapfiliate has an easy-to-use interface for tracking affiliate links and conversions across multiple channels.
Its extensive reporting options include tracking by date range, product type, sales channel (i.e., organic search versus paid), traffic source (i.e., social media or referral), campaign tracking ID number provided by Google Analytics if applicable).
4. Cake
Cake is an affiliate marketing tracking platform that helps you track your affiliate programs in real-time.
You can also use this program to create custom reports for analytics and optimization purposes.
The platform offers many features such as:
- Tracking links
- Tracking campaigns from other sources like Facebook Ads Manager or Instagram Analytics
- Segmenting audiences based on location data collected
- Sales conversion tracking
Cake is a great platform for quickly getting data about your affiliate programs and then taking action on that data.
5. Kintura
Kintura offers affiliates the ability to see how their affiliate marketing efforts are performing in real-time, as well as detailed insights into what’s working (and not working) for them.
In addition to tracking clicks, impressions, and conversions by affiliate links, Kintura lets you track sales activities across all channels – including paid search, organic search, email marketing, social media, and offline campaigns.
You can also use this software to create customized reports with actionable insights that help you improve your affiliate marketing performance.
Additionally, Kintura offers tracking for mobile traffic campaigns and real-time tracking without any additional setup required.
6. Refersion
Refersion works well for small eCommerce platforms with their own affiliate program.
It allows you to track high-volume affiliate promotions, track clicks and conversions, track commission structures and payouts, and has a great reporting dashboard.
Related Reading: Influencer Marketing vs Affiliate Marketing
7. Offerslook
Offerslook is a quality affiliate tracking platform because they take an integrated approach to track by connecting all your marketing channels into one powerful platform.
Offerslook offers real-time tracking capabilities with its affiliate software. You can see which campaigns are working in real-time.
They also offer cross-device attribution so that you can understand your customer’s journey across devices and create retargeting campaigns.
Finally, Offerslook integrates with Google Analytics so that you can gather additional insights about how visitors interact with your website when they arrive through various affiliates or partner pages.
With this data, you’ll be able to optimize both your affiliate tracking and marketing campaigns.
8. Partnerize
Partnerize provides tracking software for tracking eCommerce sales brought in by affiliate marketers.
It offers several features to track affiliates that are relevant to tracking partner-driven conversions:
• Cross-device tracking – this gives you the ability to understand how different devices contribute toward a sale, so you can attribute revenue correctly (e.g., if someone comes through an affiliate link on their desktop but ends up buying on mobile).
• Automated payouts – Partnerize has built integrations with PayPal and Payoneer, which allow you to automate payment processing of partners who have earned commission. This saves time by removing manual payments from your workload.
• Reporting dashboard – Partnerize includes a tracking dashboard that shows you all of your tracking data in one place.
• API access – should you have specific tracking requirements, the API allows for custom tracking and reporting integrations.
9. Tune
Tune is more suitable for larger eCommerce stores with high-volume affiliate programs.
It offers an integrated tracking solution capable of handling large numbers of sales across multiple channels.
Tune can track hundreds of millions of transactions per month, which means they could handle any volume you throw at them.
They also offer real-time tracking so that partners know how their campaigns are performing right away and can optimize accordingly – this will help increase engagement rates among your partners.
Finally, Tune has an affiliate software dashboard that makes it easy for you to see all of your tracking data in one place and optimize accordingly – this will help increase engagement rates among your partners!
Related Reading: CPA Marketing Is Affiliate Marketing Worth It? Website Monetization What's an Affiliate Partner? Why Start an Affiliate Marketing Business?
Final Thoughts On Tracking Affiliate Sales
In conclusion, tracking all of your affiliate sales is one of the most essential affiliate marketing strategies that affect your success as an affiliate marketer.
By using the best affiliate tracking software, you can ensure that you are maximizing your revenue potential and providing value to your partners.
