Matt ZavadilWritten by Matt Zavadil
Updated April 29, 2024

Successful network marketers have used MLM funnels for years.

But what are they?

And more importantly, should you use one in your MLM business?

In this article, I’ll dig in and teach you all about sales funnels, what they are, and how to use them to grow your MLM business.

I’ll also touch on ClickFunnels software, as well as LeadPages &…

…so you know whether these might be good options for building your MLM funnel.



What is an MLM Funnel?

In the most basic terms, an MLM funnel is a series of steps you take to drive traffic, generate leads, and turn them into paying customers and teammates.

The idea behind it is that if you can provide more value upfront, you’re more likely to enroll people into your business.

Think of it as a process that prequalifies leads so that only those who are truly interested in what you have to offer will move on to the next step.

It eliminates the need to bug your friends, post endlessly on social media, or do cold calling.

What is the Problem a Network Marketing Funnel Solves?

Here’s a quick 1-minute and 45-second video that explains the problem you can solve by building your funnel.

Watch it so we can get you having FUN inside your business 🙂

YouTube video

Click here to go to the post I mentioned at the end of the above video for full context.

How Does an MLM Funnel Work?

Now let’s take a look at how this works.

There are three main stages in an MLM funnel.

  1. Attraction
  2. Conversion
  3. Enrollment

Attraction is all about getting people to visit your funnel in the first place.

You can attract interested MLM leads through a variety of methods, such as online ads, social media posts, or even email marketing.

Once they’re there, you need to get them to convert into leads.

This is done by getting them to provide their contact information in exchange for something of value.

Think free reports, e-books, webinars, or other valuable content.

From there, it’s up to you to follow up and enroll them into your business if they’re interested.

Value Comes First in a Network Marketing Funnel

One of the most important things to remember about MLM funnels is that value comes first.

It’s not about trying to sell people on your product or recruiting them into your business.

It’s about providing so much value that they can’t help but be interested in what you have to offer.

Remember, people join people, not MLM businesses.

How Does an MLM Funnel Enroll New Customers & Teammates?

Now that we’ve covered the basics, let’s take a look at how an MLM funnel can enroll new customers and teammates.

The first step is to get them interested in what you have to offer.

As I mentioned before, this is done by providing valuable content in exchange for their contact information.

Once they’re in your funnel, you can either send them additional value through email marketing strategies or invite them to book a call with you…or, you can do a combination of both.

From there, it’s up to you to close the sale and enroll them in your network marketing team.

Watch As I Explain How I Built a Network Marketing Funnel:

YouTube video

Click here to go to the post I mentioned at the end of the above video for full context.

Can I Generate Automatic Sales Using an MLM Funnel?

Yes, you can generate automatic sales using an MLM funnel.

This is one of the key benefits of using a funnel in your business.

It allows you to automate most of the process so that you can focus on providing value and enrolling new customers and teammates.

Pros and Cons of Using an MLM Funnel

Now that you know a little more about network marketing funnels, let’s take a look at the pros and cons of using one in your business.


Build Trust

A funnel can help build trust with leads by providing valuable content upfront.

Automate Lead Flow

You don’t need to hit up friends and family anymore. Instead, your online marketing and sales funnel will flow leads to you 24/7.

Automate Follow-up Efforts

You can use automated email follow-up campaigns so that you’re not wasting time reaching out to uninterested leads day and night manually on Facebook.

Most Network Marketers Don’t Use a Marketing Funnel

Most MLM companies won’t emphasize this, but you’re competing with all distributors who try to sell your company’s network marketing products consistently. Most of them are manually trying to generate leads.

Build your online recruiting funnel. Grab the most qualified leads while everyone else struggles to grab the scraps with friends and family or manual FB outreach.


May Be Overwhelming for New Marketers

Building an MLM Funnel may be overwhelming for people new to the network marketing industry.

Requires Time & Effort to Set Up

It requires time and effort to set up a successful MLM Funnel. However, once it’s set up, it runs on autopilot!

Requires Maintenance

Like any online marketing tool or strategy, your funnel will require maintenance. It includes optimizing landing pages, removing uninterested leads, and keeping track of your conversion rates.

What is ClickFunnels?

ClickFunnels is a software platform that allows users to create sales funnels for their MLM business.

It was created by Russell Brunson and has helped many entrepreneurs build out marketing funnels for their online businesses.

Benefits of Using ClickFunnels for MLM

There are many benefits to using ClickFunnels in your multi-level business, including:

Sales Funnel Templates – You can choose from dozens of different templates that have been proven to work well with MLM companies like Beachbody or Isagenix.

Drag & Drop Editor – This makes it easy for you to create your sales funnel pages without learning coding or design skills. You can simply drag and drop elements onto the page, change their colors, and add text.

Autoresponder Integration – ClickFunnels integrates with all of the most popular autoresponders so you can collect email addresses.

A/B Testing – This allows you to test different versions of your sales pages to see which ones convert best.

How Much Does ClickFunnels Cost?

This is the biggest “con” of ClickFunnels because it’s much more expensive than many of its competitors.

It offers two different pricing plans:

  1. Basic – $147 per month
  2. Pro – $197 per month
  3. Funnel Hacker – $297 per month

How to Create Your Own MLM Funnel

While ClickFunnels is an amazing funnel solution, you don’t need to pay more than $1700 per year to use ClickFunnels to build an online sales funnel for your business.

The company is probably a better fit for online marketers who already have a six-figure revenue stream to support its costs.

Instead, you can use other software, such as LeadPages or

Benefits of Other Platforms like LeadPages or

There are many benefits to using these platforms for your network marketing business.


  • Over 20 templates to choose from that are already optimized for direct sales businesses
  • A/B testing so you can find the most effective sales pages
  • Integrates with all of the most popular autoresponders

Basic cost: $37/month

The basic features of include funnel building, website hosting, and email marketing.

You can use’s drag-and-drop builder to create your funnel pages, or you can use HTML/CSS/JS for more customization options.

Unlike LeadPages or ClickFunnels, you can use for free as long as you would like to (before potentially upgrading to its Basic Plan for more features down the road)

Basic cost: $27/month

Tips for Using Your Network Marketing Funnel Effectively

Make sure you have a clear understanding of your target market and what they want to buy.

Use a headline that grabs attention and makes people curious about what’s inside your funnel page.

Create content that is engaging, informative, and easy to read for your target market.

Add testimonials from other customers who have used the product or joined your network marketing business to build trust as you generate leads.

Example of a Successful Network Marketing Funnel

Let’s look at an example of how people use marketing funnels to build a network marketing business.

Jane is a stay-at-home mom who is looking for a way to make some extra money.

She sees paid advertising or reads a blog post about making money from home written by a smart network marketer.

She’s directed to a sales funnel that offers a free e-book on how to start an online business.

After reading the book, she decides to buy the product. The next step in the funnel is a webinar where she can learn more about the business opportunity.

Finally, she’s invited to join the company as a distributor and starts building her own downline.

How would you like to be that intelligent MLMer who guided Jane through a sales funnel until she bought your product and joined your network marketing business?

FAQs About MLM Funnels

You may still have a few questions about the way distributors in network marketing companies can use online marketing funnels.

What is an MLM funnel?

An MLM funnel is a sales and marketing system that attracts leads into your network marketing business, makes sales of products or services to those prospects, and then converts them into distributors in your downline group.

How do you use funnels in MLM?

The first step of the funnel is usually an opt-in page where people can enter their email addresses to receive more information about what you’re selling.

The next step of the funnel is usually a sales page where people can buy your product. The final step of the funnel is usually an offer to join your network marketing company as a distributor.

Do I need to use ClickFunnels for MLM?

No, you don’t need to use ClickFunnels to create an MLM funnel. You can use other landing page software, such as LeadPages or

How do I market my MLM company?

You can use a sales funnel like the one described in this article to market your network marketing company.

Is ClickFunnels a pyramid scheme?

No, ClickFunnels is not a pyramid scheme. It’s a software company (legitimate business) that helps you create online marketing funnels for your network marketing business.

Can I use my autoresponder with an MLM funnel?

Yes, you can use your own autoresponder with an MLM funnel, such as AWeber, for example.

What are the best MLM funnel builders?

The best MLM funnel builders include ClickFunnels, LeadPages, and

Is ClickFunnels an MLM?

No, ClickFunnels is not an MLM. It’s a sales funnel software company.

How do you get leads for MLM?

You can use a recruiting funnel to attract leads into your company. Or, you might learn about buying leads. Additionally, you can use online advertising, such as Google AdWords or Facebook Ads, to get leads for your MLM business.

How do I become a successful MLM networker?

To be a successful MLM networker, you need to learn how to use online marketing funnels to attract leads and make sales. You can also attend an MLM training event or read MLM books to help you become successful in network marketing.

What are the 5 stages of sales funnels?

The five stages of sales funnels are traffic, opt-in, sales page, webinar/meeting, and offer to join MLM company.

Which MLM companies does a sales funnel work for?

You can use an MLM funnel for any network marketing company imaginable.

For example:

If you sell Isagenix, you might create a lead magnet about the benefits of plant-based foods and then direct your leads to your Snack Bites product line.

As part of you ACN business model, you could talk about saving money on phone, TV, and Internet while pointing prospects to your product line.

Talk about reducing single-use plastic and please environmentally-minded customers as you work to successfully sell Thirty-One Gifts products.

Use a Funnel for Your Network Marketing Business

Network marketing funnels are an essential part of building your network marketing business. They help you with generating leads into your sales funnel, making product sales, and recruiting new distributors into your downline group.

I Bought This, Then Built a 9-Levels Deep Int’l Organization (click “play” to see details in Review Video below):

YouTube video

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