Last Updated on June 2, 2021 by Matt Zavadil
So, you want the best MLM leads?
Great goal! Consistent lead flow is the key to building a successful network marketing business.
Question: what exactly defines “best” when we’re talking about MLM lead generation?
Is it any ‘ole name and phone number or is there more to it than that?
Answer: my response would be that the best leads are those folks furthest along the Buying Cycle…meaning they’re ready to either:
- Buy your product right now
- Start a new business right now
My other qualification would be that you can contact them without breaking the law and experiencing attorney visits…
…read on to see how one well-known MLM lead generation technique could possibly land you in serious legal trouble!
Generating network marketing leads post-COVID19 is now another issue to think about.
2 Things Successful MLM Marketers Know About MLM Leads
People that succeed with generating MLM leads do two things extremely well:
First, they learn the dividing line between network marketing lead generation methods that work well and those that don’t.
Second, they leave the “get rich quick”, “free network marketing leads”, “something for nothing” stuff behind…
…and focus all their time & attention on the best way to get MLM leads, which does actually take work, time & just a little bit of cash outlay.
By the time you’re done reading this post, you’ll know:
- exactly what they know,
- and how you can become a master at generating network marketing leads online
Most vital: you’ll get actionable steps that lead to generating daily MLM email leads for your business on autopilot.
I’ll lay the groundwork for the understanding you need in order to become one of the successful ones…
…and what to avoid so you don’t end up in the MLM graveyard of folks who say, “I tried but I just couldn’t get people to listen to me.”
By the way, I define success in network marketing as generating 5, 10, 15 or more MLM email leads per day who not only are interested in what you offer but FEEL as though they already KNOW YOU.
Let’s get started:
Types of Network Marketing Leads
- Generic biz opp leads
- Co-registration leads
- MLM genealogy leads
There are others but these are the basic places some folks think are the best MLM leads sources.
Are these types of leads any good? Generally speaking, the answer is no.
In reality, the best network marketing leads you can get are the ones you generate on your own.
Why is that?
I’ll get into the reason why below.
Generic Business Opportunity Seeker Leads
They offer you the lowest conversion rate possibilities yet they’re the most common types of leads you’ll run into if you pay a “lead company” for them.
The challenge here is where these leads are usually sourced from. The folks generating these leads will run late-night “get rich quick” TV ads, classified ads and other types of ads that target the general population.
These are NOT people specifically interested in building a network marketing business. They’re generally folks looking for “something for nothing”.
Years ago, a buddy of mine and I bought one of these lists. We dedicated ourselves to Sunday night “call parties”.
You know how a “party” feels when it’s fun and exciting? Imagine the exact opposite feeling and you’ll understand our experience dealing with this type of lead.
What About Co-Registration Leads? Are They Your Best MLM Leads Source?
Unfortunately, these aren’t any better than the biz opp leads. Have you ever opted out of a list you were on and were presented with a list of about 10-15 unrelated offers?
You’re asked to place a check mark next to anything you might be interested in.
Where in that process were you qualified as being specifically interested in building your own business through MLM?
Exactly…so how much quality can you expect if you buy these leads for your own business building efforts?
MLM Genealogy Leads
Hypothetically, these are supposed to be much better quality because they are compiled from people who have invested money in “working” an MLM home business at some point.
The idea is that, unlike most biz opp/co-registration leads, they’ve invested money in a business already and are likely to do so again.
There are many problems associated with using these lists.
When MLM Lead Generation Might Move Into “Illegal” Territory
The biggest problem with MLM genealogy lead lists is that you might be doing something illegal and breaking the law.
Yup, as this website details (the site is now gone, however, after some digging I found it archived at Wayback :), the Do Not Call list, the manner in which MLM genealogy lists are harvested & the identity theft issue all add up to re-thinking this way of building your home business.
If you’re not going to take the time to read the above link, know that MLM genealogy list reports are NOT a real listing of someone else’s downline report. Instead, they’re usually obtained illegally by using scraping software.
Do you have a replicated site from your company that lists you, your email and phone number? Reps in most companies do these days.
So-called MLM genealogy leads lists are obtained when unscrupulous “lead companies” scrape MLM replicated distributor sites and harvest the contact info. Then, they sell these to you as so-called “fantastic” genealogy report lists.
By the way, another trick some of these lead companies use? They go on Fiverr & pay people $5 to give them fake video testimonials. (go ahead, go to Fiverr.com and type “video testimonials” into their search bar. See how many folks will do it? SMH)
Nothing but a scam (and, as the above site mentions, may also get you in trouble with anti-identify theft laws). I don’t know about you, but I’d rather not deal with this kind of shady way to generate leads for a network marketing business.
(Am I saying ALL lead companies are “scams”? Of course not. I would simply question HARD where they are getting any network marketing lead they send you.)
Be Careful of Misleading Testimonials For MLM Leads Companies
As an aside, I was on one lead company website and investigating their testimonials.
I found one woman to be real. I found her LinkedIn profile and guess what? The MLM company her testimonial said she was making $30,000+ a month in? She quit that back in 2008 and is now selling real estate.
What that tells me is that something is fishy here. Either those leads didn’t pan out as her testimonial said…or the income claim was made up…I don’t know, but if that lead company was providing REAL, awesome leads to YOU all these years and YOU were generating $30,000 a month back in 2008, why would you quit to go sell real estate? Hmmmmm…..
The 2nd testimonial on this MLM leads site was also a real woman. However, her updated LinkedIn profile says she’s working in retail and the only MLM reference to her I can find was on a forum from 2006.
So, the top two testimonials on this particular MLM leads site are from people who last worked in network marketing in 2006 and 2008.
Make your own conclusions about the validity of bought MLM leads…
When “Yours Truly” Almost Got Into Legal Trouble
Just in case you might think this is all scare tactics…
…allow me to show you what a cease letter looks like. Here’s one I received from the lovely folks over at Rodan + Fields when (before I was educated) I was calling from these lists a few years ago (I removed the list of references they detailed to condense the image).
…boy, I was such a schmuck back then LOL
By the way, I wasn’t saying to anyone I was with their company, but it was obvious to me how this type of MLM lead generation could go up the chain to ANY company’s legal dept and turn into any number of weird allegations.
Suffice it to say I stopped immediately!
Don’t mess around with this nonsense. I’ll show you how to get the very best MLM leads that will listen to you…
Does Buying MLM Leads Work?
In the above section, I offered reasons why you shouldn’t buy leads for your network marketing business.
I also said that not all companies that sell network marketing leads are rip-offs. There might be situations where cutting your teeth on purchased leads makes sense, such as:
- You’re scared to talk to friends and family
- Your warm contact list has been exhausted without much result
- Your phone skills need a lot of help
- You want to jump-start your results as you’re learning how to generate your own quality leads
If you want to buy a few MLM leads and test that option out, here are 2 sources to possibly check out:
***Disclaimer on the 2 above network marketing leads resources:
I have never bought leads from either of these websites. I asked around to people I know in the industry who have bought leads or have downline members who have, and these are the two companies I got the most positive feedback about.
Important Notes About Buying MLM Leads
Calling leads from purchased lists doesn’t mean you’ll get automatic sign-ups or sales.
Go into each call understanding that these people have no idea who you are. They don’t have any reason to trust or believe you. They’re simply people who have previously shown an interest in network marketing.
This means you need to start off slow and move them through your process like normal.
Start off by building some rapport and then quickly getting to the point. Find a question you like that helps to uncover whether they have an actual interest in building a home business or not.
Example Question: “The reason I’m calling is I see you’ve recently expressed an interest in starting a home business. Have you found your solution or are you still looking for a way to earn income from home?”
If their response is positive, then move them into the next step, such as watching your company presentation. If they aren’t interested or get mean, let them go. There’s no use in trying to turn someone around who doesn’t have any reason to trust you yet. Move on to the next person.
How To Generate Your Own MLM Leads
Alright, so buying network marketing leads is a mixed bag:
- It might be legal, it might not be
- The leads might be good, they might be useless
- You still need to build trust & some leads may be nasty
- You’re still chasing after people that may or may not be interested
A better, more proven way to get quality network marketing prospects is to become great at generating them yourself.
Personal Or Local MLM Leads
I know you’re most likely reading this because you’re already beyond frustrated with your company or upline telling you that a warm contact list is the fastest way to success.
I still want to quickly cover it because it’s important to understand when it typically works and when it doesn’t.
Personal or local MLM leads are usually great for people who already have built trust in the business community. I’m talking about people like:
- Local politicians
- Prominent local teachers
These folks can build an entirely different type of warm contact list than the average person. Most of us don’t have the same credibility with our contacts as lawyers or doctors do.
That’s why trying to jumpstart your business with warm contacts usually ends in frustration.
Your friends & family don’t see you as an entrepreneur or business person. They won’t encourage your new direction and may even laugh at you because of this.
This Leads Your Company Or Upline To Give Dumb Advice For Getting Personal Or Local MLM Leads
I’m sure you like your company and probably respect your upline.
With that said, their advice most likely includes the following ways to generate network marketing leads:
- 3-foot rule
- Scouring your local mall
- Calling resume lists
- Inviting cold prospects to weekly opportunity meetings
- Putting on hotel meetings
- Shouting on Twitter about how you have the best products EVER!
- Shouting on Facebook about how you have the best home based business EVER!
- Spamming your company’s replicated site or store on Instagram
On the surface, using the 3-foot rule or talking to social media contacts seems to make sense.
But here’s the interesting thing:
What if you were going to invite your Aunt Martha to your wedding?
Which method would you use:
1) First you verify that she’s interested in coming to the wedding. Then, ask her or your mom for her address and send her a self-addressed stamped envelope with an invitation to attend.
2) Take $10,000 out of your bank account and get a local printer to make 10,000 copies of the invitation. Then, spend more money to hire a pilot to fly over the city your aunt lives in and randomly drop invitations. Your hope is that Aunt Martha will magically see one of the invitations dropped in her yard.
Let me guess:
You’d choose option #1.
Most network marketing leaders would choose option #2 when it comes to advising you on how to build your business.
Is that crazy or what?
We all “get” that targeted marketing is the best way to invite folks to a wedding, but when it comes to building an MLM business, we resort to “shotgun” marketing.
We shoot buckshot randomly and hope/pray it hits the “right” people who will join us or buy from us.
If you think that’s a dumb way to generate personal or local MLM leads, well…
…you’d be right!
Why Hotel Meetings Or Business Overview Invites Just Don’t Work…For Most Networkers…And What To Do About It
What does your company or upline tell you to do with the people you find via the 3-foot rule, scouring the local mall or calling resume lists?
Get them to local meetings where you share the company with them.
One of the meetings typically encouraged is hosting a hotel meeting, where you would:
Set the date…
Look at other important events in your area. Make sure yours doesn’t clash. While there’s never a “perfect” date, the idea is to pick one that seems to work best for a majority of people.
Talk to your upline and see if he or she will host it. Having someone with more info and status than you is supposed to help get more people motivated to join your business.
Decide where to host the event…
You want the venue to be comfortable for everyone so they’ll listen to what you have to share.
In addition, it might be a good idea to serve snacks and drinks. Make sure food and drinks are acceptable at your venue (and make sure you have the money for this in your bank account).
Choose a venue that fits less people than you invite. They won’t all show up anyway. You want to create an appearance of a full house.
A general rule is to invite enough people where 10% of your invitees will fit in your venue. If 20 people will fit comfortably, invite 200.
Invite 200 People?
And here lies the problem:
Most folks I’ve worked with over the years do not have a quality list of 200+ local MLM leads to invite.
Do you have a list of 200 local people who know you?
If not, and to be blunt, offline MLM marketing is a major pain in the ass. You have to be willing to use the 3-foot rule, cold calling or mall stalking to generate your prospects.
Sounds like fun, huh?
No, Generating MLM Leads Offline Is Not Fun…You Know It, I Know It & Your Downline Knows It
Deep down you know it’s true:
Even though company trainings revolve around these offline methods…
…we all know that most people you successfully recruit do not want to contact their friends & family…
…or cold call the phone book…
…or scour the local mall…
…or hit up people when their family is out to eat…
Using Social Media To Generate Effective MLM Leads
OK, buying leads is iffy…
…offline methods are:
- Largely ineffective
- Bring in people that aren’t “targeted, already interested” prospects
- Most people don’t have the will-power to keep doing them
The next logical step for most of us is to jump online and use social media.
Unfortunately, most MLM reps use the Internet the same ineffective way they use local offline methods: Bugging folks and turning most people off.
The reason is that most people use social media to post product pics or yell about how great their home business opportunity is.
Bad Examples Of MLM Social Media Posts
Can you identify why these social media posts are bad examples?
This Avon example is ineffective and annoys people because it comes off as an infomercial. This person isn’t relating to people in a way where she first finds out about them, or even considers whether this message will hit on people already expressing the desire to build their own businesses.
Good Examples of What To Post On Social Media
The 2 above posts were done by people who understand how to generate MLM leads correctly. They’re starting off by offering general tips that will attract people who are actually interested in being healthy.
There’s no mention of company names, product names, company replicated website store links or business opportunities. That type of stuff is too soon when building relationships with people.
How You Will Create Quality MLM Leads
If you get anything out of my words today please understand that the quickest way to destroy your chances for success in network marketing is to refuse to learn how to become a professional marketer.
If you want to generate MLM leads who have a true interest in what you offer you must be willing to learn and implement the best of what the Internet provides us.
- I created an international downline without doing one 1on1 Starbucks meeting or dragging anyone to a local opp night.
- I didn’t ever use the 3-foot rule as I did errands with my family.
- I didn’t buy any leads.
- I didn’t shout about my business on Twitter or Facebook.
- I did none of that stuff I see 99% of networkers doing.
And, yet, I grew an international downline with folks from America, Australia, Canada, S. Africa, Europe, Japan, etc on my team.
How is that even possible, you might be wondering…
What I did is create my own marketing HUB where the people already interested in my products and their solutions easily found me through Google…
But First, Your Mindset Regarding MLM Lead Generation Must Shift
I’ve detailed why offline methods and bought leads don’t work for most folks.
But there’s more to this story:
In the end, the only thing that will guarantee you success or failure is YOU and your EFFORT and your ability to MARKET in an intelligent way.
You must be willing to become excellent at MARKETING.
There’s a big difference between marketing & prospecting.
- learning how to use the Internet to identify a niche
- putting together quality content that meets the needs of that niche
- having a long-term outlook
- diligently moving more people from that niche over to digesting your trust building content
If you’re not willing to work hard at becoming a better network MARKETER, then of course you’re going to struggle and get eaten alive by folks who know how to market efficiently.
The good news is you can learn how to market in a way that attracts quality MLM leads into your funnel and into your business.
The key to marketing online boils down to 3 things:
- create value
- PRE-sell your market
- offer solutions that make sense to that market
There’s no other way to do it.
Yet network marketers are notorious for doing nothing but SHOUTING about their great company, product or opp.
It just doesn’t work because nobody cares until they know more about you.
Look at the size of your business…has it worked for you to yell on social media, use the 3-foot rule or do endless 1on1 coffee shop meetings?
OUCH, I know…
…I once made that same realization…
…that’s why you’re here searching for an answer that works.
When you take the ACTION STEPS I outline below, you’ll provide the upfront value that’ll PRE-sell your visitors on how cool you are & how much you know about helping them with their problems…
…and when you position your product and business as the ultimate solution to their problems, they’ll LISTEN.
They’ll contact you.
Isn’t that different from what you’re currently experiencing as you constantly chase folks down?
YOU & Your Blog Generate Your Best MLM Leads
It’s time to become a true entrepreneur. In doing so, where should you start in order to generate targeted MLM leads…prospects who will most likely want to buy from you and join your organization?
I’ll let a person who is very good at social media and blogging, Chris Brogan, help us with that:
Isn’t that interesting? Did you ever think of a blog as “social media”?
“You wouldn’t build a house on a rented lot, right?”
What both Chris and Michael are referencing is the fact that your social media accounts: Facebook, Twitter, Instagram, YouTube, LinkedIn…they’re all “rented lots”. You don’t own them. If you do anything against their Terms of Service you’ll wake up one day to dead, cleared out accounts.
Your blog? Entirely different story. As long as you don’t use a freebie entity like Blogger, Weebly or Tumblr then you “own” it. You can say and do as you like. You can link anywhere you want (take THAT Facebook!).
Blogging Creates Trust In The Market
Having a blog immediately separates you from all other networkers doomed to the family and friends nightmare. It makes you a trusted advisor to your potential leads and clients. Read my blog post for more about the importance of being a trusted advisor.
It also allows you to set up a residual lead generation machine that brings leads into your business 24/7 while you’re eating, sleeping or spending time with your family.
I see desperate MLMers typing these kinds of phrases into Google:
- MLM business lead
- targeted MLM leads
- MLM lead program
- exclusive MLM lead
- opt in MLM lead
- network marketing leads
- free network marketing leads
- MLM lead generation company
The truth is that you are your own MLM lead generation company. You are the best source for exclusive MLM leads.
You want leads that are yours and yours alone? Then, think like a true entrepreneur and generate those leads on your own blog. These will be prospects who recognize your name, they know who you are, they trust you because you gave them valuable content…
They WANT to talk with you!
It’s also interesting to note that your future customers are 60% more likely to buy from you when they’ve sought out your blog content.
What Do You Blog About?
You blog about your niche. Meaning this:
No matter what company you’re in, you’re in a niche. Let me show you:
- Organo Gold: coffee, skincare, travel services & personal care
- Plexus: health and wellness
- Young Living: essential oils
- Jeunesse Global: anti-aging
- Forever Living: aloe vera
- Arbonne: health & wellness
- Rodan + Fields: skincare
- Beachbody: fitness & nutrition
- doTERRA: essential oils
- It Works!: weight loss and personal care
- FGXpress: medical devices for pain
- Herbalife: nutrition & weight loss
- Le-Vel: health and wellness, weight management
- LegalShield: legal services
- Isagenix: personal care, skincare & weight loss
- Melaleuca: nutrition, beauty, essential oils & household products
- ACN: TV, Internet, identity theft, gas, electricity services
- Thirty-One Gifts: Bags, totes & thermals
There are thousands and thousands of companies. The point is your company places you in a niche. This means your best MLM leads will come from targeting people in that niche.
- Organo Gold rep? Target people who are ALREADY coffee lovers
- Plexus rep? Target folks who ALREADY want to help their diabetes, high cholesterol, etc
- Young Living rep? Target people ALREADY interested health and essential oils
- Arbonne rep? Target people ALREADY interested in losing weight or skincare
- Rodan + Fields rep? Target people ALREADY interested in skincare
- Herbalife rep? Target people ALREADY interested in nutrition & weight loss
- Jeunesse Global rep? Target folks ALREADY interested in anti-aging products
- Beachbody rep? Target folks ALREADY interested in fitness & losing weight
- doTERRA rep? Target folks ALREADY interested in essential oils & health
- It Works! rep? Target folks ALREADY interested in weight loss and personal care
- Legalshield rep? Target folks in need of attorney services
- Isagenix rep? Target folks ALREADY interested in weight loss or skincare
- Melaleuca rep? Target people ALREADY looking for help with skincare, environmentally favorable products and nutrition
- ACN rep? Target people ALREADY searching for ways to save on their TV or Internet services, or who want help with identity theft services
- Thirty-One consultant? Target people who love bags, totes & thermals and show them how yours improve their tailgating, school, beach, picnic, etc activities
And so on, and so on (just fill in your company and product line)
That’s what any intelligent businessperson does. A smart entrepreneur doesn’t wander the malls hoping every person they happen to bump into “might” be interested!
Yet, MLM company after MLM company is teaching this stuff as “marketing technique”.
You, as an intelligent marketer will blog about the problems your company products solve.
So, if you’re in Organo Gold you’ll have a benefits of coffee blog. If you’re a Plexus rep, you can build a blog about beating diabetes. If you’re a LegalShield rep you’ll build a blog about how to avoid negative legal issues.
You simply provide your readers free tips and then offer your products as the logical “best” solution to their problems that they…
…and here’s the kicker…
…that they have told you they have by searching in a search engine (like Google) for ways to alleviate the pain your products solve.
You already know how to blog about this because I know if you and I were sitting at Starbucks you’d be able to tell me all about how you and your company…
…so, simply blog as if you’re talking to me at a 1on1 meeting and tell me all about it!
If I have the pain you help solve (and I would, because I found your blog typing in keywords around that pain/problem) I’m likely to become your “lead”.
That’s how all the big network marketing leaders are able to recruit 2-5 people EVERY SINGLE DAY. They’re prospecting 24/7 and using the Law of Large Numbers (the Internet) in their favor.
How a Blog Leads To MLM Lead Generation
Proper Use of Social Media
Can You Advertise MLM On Facebook & Other Social Media?
I want to handle a question I get a lot: Can you advertise MLM on Facebook & other social media?
You can if you don’t mention network marketing in any way.
This may seem impossible.
How can you advertise MLM on Facebook and other social media if you can’t mention it?
You do it the same way I’ve described above:
You focus on offering general tips and information. Then, you send people from social media over to your blog to read more about it. You’ll then pick up your leads from your blog readers.
You see, Facebook doesn’t allow you to send traffic straight to a company replicated website. Your ad will get deleted and your entire ad account itself will get shut down if you mention MLM or include the link to any landing page Facebook doesn’t like.
Do what I’ve been teaching you in this post and the problem is solved.
How To Increase Sales By 47%
Once you have your blog set up, you’ll be able to link your blog readers over to your company replicated website or store and pick up sales.
The best method, however, calls for linking your blog readers to a way for them to become your best MLM leads.
You’ll need 2 simple pieces of software:
- Landing Page Software
Landing page software allows you to set up “pretty” pages that encourage your readers to enter their email for more info from you. Bingo! You’ve just created a lead.
Your autoresponder is the software you’ll log into that allows you to write an email to all your leads and offer them further great content or directly invite them to buy from you or join your downline.
This is called followup. Yup! Even your followup becomes automated when you get good at this 🙂
And consistent followup has been proven to increase your sales by 47%.
If you’d like to read more about how getting good at email followup will increase your sales, this is a quality white paper about it.
And Hubspot has excellent stats on all this, including how more landing pages = more targeted leads.
Ready To Generate The Best MLM Leads?
OK, so are you ready to start generating the very best quality network marketing leads for your home business?
Let me recap the steps and offer more advice I learned from Chris:
- Avoid “junk” lead sources like biz opp or Co-registration leads
- Make sure any company you buy leads from won’t get you in legal trouble
- Stop thinking like a “rep” for your company
- Start thinking like a “real” entrepreneur
- Take the advice of Chris Brogan and Micheal Hyatt: start a blog (by the way, MLM industry leaders like Ray Higdon, Eric Worre, Melanie Milletics & Sarah Robbins blogged their way to superstardom)
- Blog about the problems your products solve
- Attract readers already searching for those solutions
- Invite your readers to become your prospect w/ your landing pages & autoresponder
- Use social media to bring more attention to your blog
That’s it! That’s all I do and it’s all any successful online business owner does to create 2-5 sales or reps per day.
One Last Tip For Getting The Best MLM Leads
One last tip from Chris, who I quoted above as saying:
“No matter what, the very first piece of social media real estate I’d start with is a blog.”
He goes on to teach that we should all keep it simple (especially in the beginning) in terms of social media promotion of our blog content.
This means that after you’ve set up your blog, then decide between the Big 3 in terms of how you’ll promote your business further:
Choose ONE. Use it religiously. Then, select one or two other social channels to build a community on.
I recommend either Twitter or Instagram, as they’re arguably the easiest to build quickly.
That’s the plan, my friend.
By the way, it’s possible you think the above is too much work.
All I can say to that is this: If you’re like I was a few years (beat up and tired of failing) & you’re ready to start running your business like a true entrepreneur then I want to say this to you:
You have all it takes inside you! You can do this. Work it one step at a time.
Be easy on yourself as you go through the learning curve. Allow yourself to feel frustrated once in a while and overwhelmed. That means you’re learning new stuff…a good thing!
What To Say To Your MLM Leads
Once you start to generate leads for your network marketing business, the next question becomes:
What do I say to my MLM prospects?
If you’d like examples of what to say to your prospects, I’ve written an entire post about this, where I give you dozens of network marketing scripts.
Ready To Put This All Into Action?
Well, I’ve given you a lot of information to chew on in this post.
If you’re ready to put this into action and start generating network marketing leads online, then I encourage you to pick up the free gifts I’ve put together for you:
Did you enjoy today’s post? Learn something new about generating the best MLM leads? How will you start using this marketing knowledge in your home business? Let me know in the comments below…