Written by Matt Zavadil
Updated November 9, 2024
Why should you care about a network marketing recruitment funnel?
Hmmm, if you want to build a team, then it’s critical to get this down.
I didn’t find success with building my downline until I learned what an MLM funnel is all about.
Once I got it down and implemented it, I started seeing sales come in, people getting excited about the product, and then starting to build the business with me.
You looking for getting that traction inside your MLM biz?
Well, that’s why you want to get serious about your network marketing recruitment funnel.
An MLM recruiting funnel is your strategic roadmap for automating this process.
What Is a Network Marketing Recruitment Funnel?
The easiest way to think about a network marketing recruitment funnel is this:
It’s a multi-step system that automatically (once you set it up) guides your prospects from finding out about you into buying your product/service and joining your team.
The funnel gives them value at each step, building up trust in their mind about you, and then showing them how to take action with you.
Remember, these leads might not be ready to jump right in.
But with the help of your funnel, you’ll show them the amazing potential that your team and network marketing company offers.

Go here for the Business-Building Training I mention in above video
Why You Need a Network Marketing Recruitment Funnel
Traditional recruitment methods like approaching friends and family or cold-calling can be a slow and grueling process.
A network marketing recruitment funnel automates and simplifies these efforts.
It’s important to note that by focusing on a funnel for team building, you’re already ahead of the curve.
Efficient Lead Generation
The key part to using a network marketing recruitment funnel is it helps you create a lead generation machine.
In my opinion, the best way to go about the recruiting process is to cast a wide net…
… and use each marketing step to filter out those leads that aren’t the right fit.
Targeted advertising techniques allow you to attract those that would be a great addition to your team.
This saves time and money by being able to quickly qualify those who aren’t.
Traditional recruiting methods don’t provide nearly the same effective and time saving solutions.
Targeted Approach
Once your funnel brings in leads who express interest in your opportunity, the system sends them personalized information.
The cool thing is that it’s all based on their needs, motivations, and responses.
They’re allowed the opportunity to learn about you, your product/service, company, and opportunity at their own pace.
As I learned how to do this myself, I came to understand that it’s actually superior to chasing people down and bugging them!
It allows them to take action with you when they’re ready.
Enhanced Communication
Network marketing recruitment funnels don’t end with capturing their name and contact information.
A structured follow-up process with email sequences and other communication allows you to remain top of mind while continuing to deliver valuable content.
People get busy and may have great intentions of connecting with you further to learn more, but sometimes those things fall through the cracks.
When you are in consistent communication, you show the potential recruit that you value them and their time.
Automated Systems
The funnel takes care of a lot of the groundwork on its own through automation.
Potential recruits enter your funnel, and you already know that they are interested in your business.
Many companies even allow you to add new recruits to their company contact list through automation.
Some even set those new recruits up to begin receiving automated company communication to help support them from the start. This further allows you to focus your time and efforts where needed.
Stages of a Network Marketing Recruitment Funnel
There are five important stages in every network marketing recruitment funnel.
The steps work together to qualify leads while gently moving them closer to saying “yes” to the business opportunity.
Awareness Stage (Top of the Funnel)
Here, you intro prospects to the idea of your network marketing business.
You’re capturing attention at this stage.
You might use:
- Social media (organic or ads)
- Blog posts
- Webinars
- Graphics
Those traffic sources can all lead to a landing page where your prospects can optin with their email address, and then you continue the funnel.
Interest Stage (Middle of the Funnel)
Your potential recruit has now learned what your business is all about, and it has piqued their interest.
At this stage, you would start providing more detailed information about your team, company, products or services, the compensation plan, success stories, and team culture to further pique their interest.
Educational videos, free ebooks, or product samples will deliver tons of value to those leads that are expressing further interest.
Evaluation Stage (Middle of the Funnel)
The Evaluation stage is all about addressing any doubts or concerns.
During this crucial stage of the funnel, leads are thinking deeply about whether joining your team is right for them.
Sharing answers to frequently asked questions (FAQs) through videos, blog posts, or even a short email sequence will begin to alleviate some of the stress and concern.
One very important aspect is helping them overcome common objections while continuing to build trust and solidify your authority within the industry.
Be ready to highlight what sets your business opportunity apart, why joining your team is advantageous, and the amazing level of support you personally provide to your downline.
Decision Stage (Bottom of the Funnel)
This stage is so exciting because this is where they take the leap to joining your team.
It’s also an opportunity to begin building relationships.
Personal invites to group Zoom calls, weekly team training calls, and invites to private team groups or social media communities, create a sense of belonging.
These invites often sway new MLM leads that might still be on the fence.
You’re going above and beyond to provide an opportunity to be surrounded with other successful individuals…
…all on a mission of helping and supporting each other, while building successful and fulfilling businesses.
Post-Decision Stage (Follow Up)
They joined your team, Congratulations.
The next important stage is making sure that your new recruits are taken care of.
Provide new recruit training materials that can consist of
- PDF’s,
- short recorded videos,
- step-by-step guides to starting their own successful recruitment process,
- library of tools, templates, and team training materials
Some network marketing businesses will also provide company-provided welcome calls for their new recruits.
Check to see if yours is one that offers this and, if they do, inform your recruit of this and even provide the number.
Network Marketing Recruit Funnel Strategies that Work
When putting a Network Marketing recruitment funnel in place, the more successful recruiters rely on tested and proven strategies to achieve exponential team growth.
Many leverage digital marketing and online strategies for effective recruiting, along with an authentic and transparent approach.
Use Compelling Landing Pages
Your landing page needs to stand out, capture their attention, and build intrigue right from the start.
Use an eye-catching design that includes
- strong call-to-actions,
- attention grabbing headlines,
- social proof elements such as testimonials and team achievements,
- professional looking photography
- team photos
The overall objective is that your lead needs to see it and be instantly drawn to it.
It quickly establishing the value they will gain when they request further information about your team or business opportunity.
It also helps potential recruits visualize themselves becoming a successful addition to your team.
Create High-Value Content
You need to showcase yourself as a thought leader.
Regularly create content like ebooks, checklists, short, punchy blog posts, articles, videos, or even a weekly podcast.
Popular choices for topics are:
- personal development,
- mindset,
- network marketing best practices,
- overcoming limiting beliefs,
- productivity,
- effective team building tips
- business and recruiting strategies
Run Online Webinars or Workshops
Running weekly online events are a popular method for:
- providing free value,
- building excitement for your team,
- building rapport,
- allowing participants to make connections
- growing relationships with your existing team and current leaders
This also provides a platform for addressing their questions live and getting instant feedback, leading to conversions.
A webinar funnel allows you to build out the entire step by step experience.
Tripwire funnels are also beneficial to the MLM sales process.
Also, if you are new to giving webinars, check out a proven webinar script .
This is an opportunity to further highlight your team’s core values and beliefs.
Harness the Power of Email Marketing
Email sequences are an important communication method in network marketing recruiting, allowing for:
- consistent contact,
- information delivery,
- promotion of upcoming events or team trainings, and
- sharing industry or product updates,
which allows your business to become a constant in your lead’s day-to-day life.
If a prospect isn’t quite ready to join your team right away, but then receives value added weekly emails from you…
…it starts to foster a stronger trust.
Make email marketing a staple to building your business in MLM.
Leverage Paid Advertising Platforms
When done strategically, paid ads can put your recruiting efforts in hyper drive.
With platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn and Google you’re able to laser target audiences based on:
- demographics,
- interests,
- behaviors,
- geographic location,
- and so much more
Don’t be afraid to invest money back into your business.
That small initial investment can turn into a windfall in new team members if you’re willing to run various split tests as you analyze data to fine tune for optimal performance and conversions.
Offer Incentives and Rewards
Network marketing relies heavily on offering incentives for joining and making the initial purchase.
It’s a huge benefit of the business model.
Some network marketing businesses also run companywide monthly, quarterly, or even annual promotions with incentives attached.
For instance, when a recruit makes their first order of product with an order totaling over $100, you can gift them with one of your favorite products as a personal welcome gift.
This not only gives them a sampling of a product they might not have considered, but it strengthens the connection with your new team member.
You can also run team promotions that give team members that sign up on your team the chance to win something exciting.
It’s important to note, however, to follow your companies guidelines for recruiting as some have specific guidelines or limitations with incentivizing.
Measuring the Success of your Network Marketing Recruitment Funnel
Tracking the numbers is where you gain clarity and the chance to optimize.
Once your network marketing recruitment funnel is live and you begin running it, there are many important key performance indicators (KPIs) to pay attention to.
Website Traffic
How many unique visits is your website getting weekly?
Google Analytics helps you quickly understand if you are driving enough people to your content.
A solid Google ads campaign is essential for a successful start and you will want to optimize those ad campaigns consistently to increase visitors and achieve lower click cost.
Another idea to boost traffic to your content and squeeze pages is to promote them through consistent social media postings.
The link you share to your website, blog post or sales page will count as one website visitor every time someone clicks on it.
You also will want to pay close attention to those landing pages or funnels that are experiencing low traffic numbers.
When this happens, that particular offer or promotion might not be hitting the mark with potential recruits.
Time to take those funnels back to the drawing board for further improvements.
Lead Capture Rate
What percentage of those website visitors are requesting more information or downloading your amazing ebook?
A compelling offer or incentive to go along with it can greatly improve the numbers, allowing you to build a bigger contact list of highly engaged prospects.
You can check out what other content creators in the same space are doing with their online services or ebooks to get more ideas of how to boost engagement.
Some companies such as ClearVoice , even provide marketing and content services that could get you pointed in the right direction.
It’s always a good idea to follow what the big companies are doing because they understand the value of building solid business practices.
Conversion Rate
Out of those that learned more about your network marketing opportunity, what percentage decided to become part of your team?
A high conversion rate points to a highly effective MLM sales funnel and content that successfully converts those leads.
You can celebrate those MLM sales funnels and landing pages that convert and even study what you did to gain a further understanding of what works well.
You’ll also see how effective your ads are with each run and use that information to optimize their performance.
If a particular ad you’re running has high conversion numbers, invest more budget to expand its reach.
Conversely, for those funnels that might not perform as well, or those ads that have low or zero conversion numbers, turn those off completely…
…or invest more time and effort into analyzing them to determine what needs adjustment.
Team Engagement
How actively involved are your new recruits in the initial onboarding process and trainings?
Team members that fully immerse themselves right from the get-go typically start off strong.
Keep an eye out for your up-and-coming future leaders because a network marketing business is all about training and encouraging your team.
You get the opportunity to see them flourish and help them achieve those promotions they set out to reach.
Be sure that all team members are aware of, and actively participating in:
- team trainings, team communities or support groups,
- Zoom meetings, and
- utilizing team support platforms, training tools and materials.
You also want to support those team members that might not be participating as readily or need extra guidance and support in getting started.
You can also create excitement and inspire higher engagement by spotlighting top earners or successful team members at regular team trainings, or in weekly emails.
Those shining star members get well deserved recognition.
Newer folks get motivated by hearing the testimonials…
…and seeing what’s possible when they follow through on what they committed to do for the business.
Profitability
At the end of the day, this business is about improving your financial life, and involves:
- monitoring sales performance and growth,
- customer acquisition cost (CAC),
- your return on investment (ROI) from various ad campaigns,
- business expenses
The money going out compared to the money coming in will give you a clear and concise picture of the financial state of your business.
Some team leaders even keep a Google sheet where they track the various aspects of their:
- spending,
- ROI,
- monthly sales,
- profits,
- bonuses, etc
and share that template or those important data points to help their downline.
Choosing The Right Sales Funnel
There are so many online MLM sales funnels available today to implement for direct sales growth.
If you want to build an unstoppable team and see growth, finding the right network marketing recruitment funnel can feel daunting.
Choosing the sales funnel best suited to your approach begins with understanding what you need from the recruiting process.
The Squeeze Page Funnel
A simple and effective solution to quickly expanding your email list for further follow-up.
The lead is then introduced to your company’s landing pages to learn more about your team.
To further entice your lead, offer a lead magnet such as a free ebook, course, checklist, or template in exchange for providing their name and email.
The goal is to get as many of those names and emails to quickly expand your reach for promoting current or upcoming events or opportunities.
The Tripwire Funnel
Entice potential recruits with a highly valued but low-priced offer.
Network marketing companies such as Monat, LuLaRoe, Shaklee , Scentsy and Young Living make it easy to run incentives.
They often even provide ready to implement content.
Sometimes those incentives can come as a one time welcome bundle.
For instance, companies like Melaleuca offer makeup sets at discounted pricing, and other companies offer monthly product enrollment kits.
It allows your potential recruit to try out several items at a significant discount, usually 50% off or more.
The process provides a low barrier to entry, creating your first product sale.
The Webinar Funnel
A webinar, or workshop, is an opportunity to connect live through a virtual meeting with participants.
Use it to gain insight on your opportunity and your unique style and team approach.
These can even be set up as evergreen or automated events, freeing you from having to do it all live.
Use this tool to answer questions attendees ask.
It helps connect more deeply, providing higher value and rapport for better results.
The High Ticket Sales Funnel
High Ticket funnels work well for top level industry producers to expand their team.
High ticket network marketing training courses usually range from $1,000 to $10,000 for complete step-by-step strategies, tips and methods.
In this setup, those team leaders take individuals on as their student or coaching client for 6 months, 12 months, or even longer, and provide them with all their best-kept secrets to creating explosive network marketing team building.
Participants might also receive private access to exclusive Facebook groups or online networking communities.
FAQs About Network Marketing Recruitment Funnels
How much does it cost to create a network marketing recruitment funnel?
Costs will vary depending on your needs. Many popular funnel building companies charge around $97 to $297 monthly for pre-designed funnels, website builders, landing pages, and marketing content. Some offer free trials or allow you to join for as little as $1 to gain initial access to their sales funnel library and various templates and trainings.
What kind of tools or software are there to support the funnels?
Popular platforms like ClickFunnels, GoHighLevel, Systeme.io, Kajabi, and Builderall offer a plethora of helpful features and functionality to build fully automated high-converting MLM sales funnels, sales pages, and landing pages to help move your leads through to signing up with your business and getting the sales rolling.
Can I track the results from the funnels?
Absolutely. In addition to detailed built-in data and tracking analytics dashboards that these platforms provide, you will also be able to check conversion numbers, link click through rates, form submit rates, lead information and much more.
Each email platform such as AWeber or MailChimp also offers very helpful data analysis. This gives you a comprehensive picture of every aspect of your network marketing sales funnel.
Are network marketing recruitment funnels ethical?
Are you authentic and ethical? Then, make your funnel ethical, my friend. Remain honest and transparent all the way through about who you are, how your product/service works, and what your business is about. They are a fantastic tool to implement within any sales strategy to save time and create automation.
Final Thoughts on Network Marketing Sales Funnels
When set up strategically and effectively run, a network marketing recruitment funnel serves as an essential element to MLM business success.
Remember, network marketing recruitment funnels simplify your business by:
- establishing clear expectations,
- consistently offering high-value content
- fostering meaningful relationships with team members
Using a well thought out MLM sales funnel will help you build an impactful and rewarding business you can be proud of.