Matt ZavadilWritten by Matt Zavadil
Updated February 19, 2024

What is attraction marketing?

Quite simply, an attraction marketing strategy focuses on attracting potential customers to your business opportunity (or product or service) rather than chasing them down.

How can attraction marketing accomplish this for you?

It’s done by providing value and interesting content instead of pitching them your product or service.

When done correctly, marketing in this way can help you attract new leads and grow your business.

In this article, I’ll discuss how an attraction marketing strategy works, what you can use it for, and how it can help you grab people’s attention to attract more qualified leads.

What Is Attraction Marketing?

attraction marketing in action
Here’s how attraction marketing works online

Attraction marketing works as a specific marketing strategy where you focus on creating content that appeals to your target market.

This can be done in several ways, such as through social media, blogging, or even podcasts.

The goal is to provide value and build relationships with prospects so that they eventually come to you when they’re ready to buy.

How Will Attraction Marketing Help Your Business?

Using this strategy can help you save time and money.

When you focus on attracting customers rather than chasing them down, you’re wasting less time and money on ineffective methods.

In addition, using this marketing method allows you to build relationships with potential customers that can lead to future sales.

This is especially true if you’re building a network marketing business.

Stop bugging friends & family.

Start attracting your target audience instead.

You can get qualified leads already interested in your product’s solution using this type of inbound marketing.

YouTube video

Here is the offer mentioned at the end of the above video

How To Use Attraction Marketing

Now that you know what attraction marketing is and why you should use it, let’s discuss how to put it into action.

Here are a few tips:

  • Identify your buyer personas: Who are you trying to reach?
  • Create valuable content: What can you provide that will appeal to your target market?
  • Share your content: Use social media, blogging, and other methods to get your content in front of the right people.
  • Build relationships: Take the time to connect with new leads and build those relationships.

Important Attraction Marketing Strategy Concepts

Let’s review the steps to think through as you begin to implement attraction marketing.

STEP 1 – Brand YOU… YOU are the one!

You are your own best asset.

Create a brand for yourself that represents the solution you offer.

This means that you need to be clear on who you are, what you stand for, and what makes you different from everyone else.

STEP 2 – Define your audience

Step two is all about understanding your audience.

  • Who are you trying to reach?
  • What are their demographics?
  • What do they care about?

You need to be clear on this so that you can create content that appeals to them.

STEP 3 – Understand your audience’s biggest challenges

Again, this step goes back to understanding your target market.

  • What are their biggest challenges?
  • What keeps them up at night?
  • What do they need help with?

When you know this, you can create content that addresses their challenges and provides solutions.

STEP 4 – Create content that addresses your audience’s challenges

Now it’s time to create the content.

Start by brainstorming topics that your audience would be interested in.

Then, take those topics and create valuable content that provides solutions.

Make sure to share it on social media, your blog, and other channels to get it in front of the right people.

STEP 5 – Build a Relationship With Your Audience

Now that you’ve created valuable content, it’s time to start building relationships with prospective leads.

The best way to do this is to reach out and connect with them on social media, your blog, or other channels.

Take the time to get to know them and build trust.

STEP 6 – Uncover Their Pain & Provide the Pain-Killer

It’s now time to begin the sales conversion process.

The best way to do this is to uncover their pain points and then provide solutions.

Make sure you’re clear on what they need and how your product or service can help.

STEP 7 – Embrace multiple income streams & make money from the 90% Who Say NO

This concept applies specifically to network marketing companies and their distributors.

You’ll pick up more new customers and make far more revenue if you don’t become a Robotron rep for your MLM company.

Instead, understand that 90% of leads you attract using the attraction marketing method won’t want to buy the product offered through your direct sales company.

Those are the numbers. Get used to them.

Instead of trying to make all your money selling only to that 10% interested in your MLM product and business opportunity, start thinking like you’re building your own business.

If you use the attraction marketing method properly, you can create a true online business where you find other offers (related to your main MLM company’s niche) to sell to the 90% saying “no” to your MLM offer.

How Can I Use Attraction Marketing Most Effectively?

Let’s dig deeper into the attraction marketing techniques I just covered, and offer a few additional concepts.

Find Your Target Audience

When you know your target market, attraction marketing becomes easier. You can create laser-focused content that will appeal to them and make it more likely they’ll find their way to your website or blog.

Start by creating a buyer persona—a representation of your average customer. This will help you better understand what they want and how to reach them.

Create Content

Once you know your target market, it becomes much easier to create content that will appeal to them. You can also use this information to better target your advertising efforts.

When creating content, be sure to focus on the needs of your audience rather than on what you think is important. This will help you build trust and credibility with them.

Trustworthiness & Authenticity

When you’re attraction marketing, trust and authenticity are key. Your audience needs to believe that you’re an expert in your field and that they can rely on you for information.

Be sure to always be truthful in your content and never over-promise or make false claims. People will quickly lose trust in you if you’re not being honest.

Be Your Own Brand

One of the best attraction marketing techniques is to be your own brand. People are more likely to trust and follow an individual than a company.

When you’re branding yourself, be sure to focus on your strengths and what makes you unique. This will help you stand out from the competition.

Branding the Company Will Cause You To Lose Customers

Again, this point is most relevant to multi-level marketers.

Branding your network marketing company puts you at a disadvantage. It makes your business seem impersonal and unapproachable.

Customers are more likely to trust and do business with an individual.


One of the most important aspects of lead generation is to educate your audience. When you provide valuable information & share your insights, people are more likely to trust you and do business with you.

Emotional Connections

Become an expert at creating an emotional connection with your prospects. This is what will ultimately make them want to do business with you.

Think about the needs of your audience and how you can help them.

When you focus on helping people, you’ll pull prospective leads toward you. They’ll be more likely to want to do business with you.

Take Advantage of SEO

SEO (search engine optimization) is another important tool to use when working to attract your target audience via online marketing methods.

When your website ranks high in search engine results, it becomes easier for people to find you.

Make sure your content is well written and keyword-rich so that it will be picked up by the search engines.

While Some Companies Come and Go, You’re Here to Stay

One of the best things about branding YOU is that you can overcome companies going out of business.

It happens, you know.

I once built a 5-figure per month business inside a multi-level marketing company that went out of business after violating FTC regulations.

I survived, though, because I used everything I’m talking about here.

My brand wasn’t that company.

It was me.

I hope you take my advice and learn how to use attraction marketing strategies to do the same.

People Are Willing To Follow People, Not Companies

Make use of attraction marketing tips and methods to get people interested in YOU.

No one wants to join a faceless company or business opportunity.

Starting long-term attraction marketing campaigns will make sure your prospects identify, follow, and join you.

Marketing Techniques to Attract Customers

If you’re getting excited about this method called attraction marketing, your next question might be, “How do I start doing this?”

Here are important marketing methods to employ as you work to master attraction marketing.

Personal Blog

A personal blog is a great way to share your insights and knowledge with your target audience.

When you write content that is relevant to their needs, they’ll be more likely to trust you and want to do business with you.

Make sure your blog is well-designed and easy to navigate. Use attractive visuals and make it interesting to read.


Lead generation is where it’s at if you want to sell your product or service.

Attraction marketing helps to bring in the best, targeted leads (especially when you want to generate MLM leads).

Use e-mail to connect with your target audience.

Send out helpful tips, resources, and information that they can use.

Make it easy for them to sign up for your e-mail list so you can keep them up to date on what’s going on.


YouTube is a way to share your business message and attract leads into your sales funnel.

Upload helpful videos that provide valuable information and insights.

Make sure your videos are high quality and interesting to watch. Don’t forget to include your branding and a call-to-action to join your email list.

Social Media: Twitter, Instagram, or Facebook

Select one social media channel to help gain maximum visibility. Trying to master multiple social media platforms at once will get you off track.

Get good at only Instagram, for instance… or use MLM Facebook posts…just don’t try to master all the platforms.

Use it to share your blog posts, videos, and e-mails with your target audience.

Be sure to interact with others on the platform so you can build relationships and get better at generating leads for your sales funnel.

Finally, don’t forget about paid advertising.

You can use Google AdWords or Facebook Ads to reach people who are searching for information about your topic.

Make sure your ads are relevant to your core audience and provide value. When done correctly, paid advertising can help you attract more leads and customers.

FAQs About Inbound Marketing

What is the Attraction Marketing Formula?

The Attraction Marketing Formula is a book written by Ferny Ceballos. The book is about how to utilize attraction marketing to build an MLM online business. I’ve written an entire Attraction Marketing Formula review.

How is attraction used in marketing?

Attraction is a key strategy used to get people interested in you and your business. It’s about creating a relationship with your target audience and providing value so they want to do business with you.

Can attraction marketing be used for any type of business?

Yes, it can be used for all online and small businesses. Many business owners fail to understand how well attraction marketing works to attract new leads. Using it, you can create an emotional connection as you go about creating new and existing customers.

What is an attraction marketing post?

An attraction marketing post is a blog post, video, or social media that is designed to attract new leads and customers. You do this by adding value, not by blatantly pitching your product or service or opportunity.

One valuable post, for instance, might be about the “pyramid scheme” question. If you’re in Arbonne, you might write a post detailing the inaccuracies of calling Arbonne a “scheme.”

If you’re in ACN, you could write a post about the ACN MLM business opportunity.

Final Thoughts On Attraction Marketing

Remember, people are more likely to do business with someone they know, like, and trust.

Use the attraction marketing strategies I’ve shared in this article to level up your digital marketing efforts.

The first step is to give value using attraction marketing.

Do that and you’ll start to generate leads that become the best you’ve ever seen for your product or service.

The next step when using attraction marketing in your online business is to take your prospects through the buyer’s journey.

Your ideal customer will appreciate that they’re in the right place as your sales funnel educates them further with high-quality content.

For example, you might use social media posts, Instagram Stories, video content on a YouTube channel, long-form content on your blog, email marketing, user-generated content, or get them into high-value Facebook groups.

These content marketing best practices, using attraction marketing messages, will show you as a thought leader in your niche.

While all of this most likely makes sense from a high level, you might feel unsure about how to start your first attraction marketing campaign.

I get it…I was once in the learning phase trying to figure out how to create more leads and more sales from attraction marketing.

Eventually, I found this attraction marketing formula.

It helped me master the goal of attraction marketing. I believe it will help your overall marketing plan, too.

Check it out 🙂

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