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Business Opportunity Leads | MLM Leads: Best In 2023

Last Updated on January 1, 2023 by Matt Zavadil

When you’re looking for business opportunity leads, it’s important to choose wisely.

Not all prospects are created equal, and not all lead providers are reputable.

It’s essential to do your research before you invest in any network marketing leads.

In this article, I’ll discuss how to find the best business opportunity buyer leads lists and how to distinguish between high-quality and low-quality prospects.

What Are Business Opportunity Leads?

Business opportunity prospects are people who have already expressed an interest in your type of business.

They’re typically collected through online forms or surveys, and they provide you with a warm audience that’s more likely to convert into customers or clients.

Additionally, network marketing leads are usually much cheaper than traditional leads.

Define Different Types of Business Opportunity Leads

There are a few different types of business opportunity leads that you should be aware of:

Purchased sales leads: These are prospects who have indicated an interest in your type of product or service.

Marketing leads: These are people who have visited your website or signed up for your newsletter.

Referral leads: These are people who have been referred to you by another customer or business partner.

Social media leads: These are people who have connected with you on social media, such as Facebook or LinkedIn.

Cold call leads: These are people who you contact directly, either by phone or email, without any prior contact.

When Is It a Good Idea To Buy Business Opportunity Leads?

The best time to purchase lists of business opportunity seekers is when you’re new to MLM or network marketing.

Buying network marketing leads allow you to start building your business with a pre-existing pool of interested prospects.

As your business grows, you can slowly phase out the purchased leads and rely on organic methods to attract new customers.

What Are the Risks of Using Business Opportunity Leads?

The risks of using business marketing leads are relatively low, but there are some things to watch out for.

First, be sure to vet the lead provider carefully. Make sure they’re reputable and have a good track record.

Second, home business opportunity prospects can be expensive, so it’s important to make sure you get your money’s worth.

Third, home-based business lead lists are often recycled, which means that the people on the list may have already been contacted by other business owners.

How to Find High-Quality Business Opportunity Leads

The best way to find high-quality opportunity seeker leads is to do your research.

Start by reading online reviews of lead providers and looking for companies with a good track record.

Then, contact the providers and ask for a sample list of opportunity seeker leads.

How to Distinguish Between High-Quality and Low-Quality Leads

Not all home-based business leads are created equal.

High-quality business opportunity leads are more likely to convert into customers or clients, while low-quality leads are more likely to be unresponsive or uninterested.

There are a few key indicators that you can use to tell the difference between high-quality and low-quality business building leads:

The length of time the lead has been in the system: The best business opportunity leads are usually fresh, whereas low-quality leads may have been recycled a few times.

The quality of the lead’s contact information: High-quality business building leads will usually have complete and up-to-date information (including valid phone numbers), while low-quality leads may not.

The response rate to your marketing efforts: You want business opportunity leads that will respond to your marketing efforts.

The quality of the lead’s response: The best business opportunity seekers will usually have a polite, interested tone, whereas low-quality business opportunity leads may sound desperate or uninterested.

How To Test Home-Based Business Leads

The only way to test the quality of purchased MLM leads is by calling them.

Based on your ability to bring the leads into your specific MLM business marketing program, you can understand whether you’re getting quality biz-op leads.

Use your initial testing to figure out:

  • Do I continue buying MLM leads from the same vendor?
  • Do I find different MLM leads generation services?
  • Do I start generating my own home-based business prospects?

Where Can I Find Affordable Business Opportunity Leads?

There are many lead providers out there, and not all of them are created equal. It’s important to do your research before you invest in any business opportunity leads.

When looking for affordable prospective customers for your MLM sales group, it’s important to consider the quality of the leads as well as the price.

Some lead providers charge a lot for poor-quality biz-op leads, while others offer high-quality biz-op leads at a more reasonable price.

You can even find marketing list providers who give you free training about how to best convert MLM leads into potential clients.

It’s important to find a balance between quality and price when choosing great leads.

My Top Three MLM Leads & Network Marketing Leads Lists

Three network marketing leads companies exist that I recommend the most.

After careful research, these three companies will provide you with the best lead generation leads that help you make more money and recruit the most people into your downline.

Let’s review the features of each.

1. LeadPower

LeadPower is a business opportunity seeker lead generation company that offers fresh, exclusive leads.

The leads are filtered by industry and contact information is updated regularly to ensure accuracy.

Leads arrive in your inbox daily and can be exported into Excel for easy sorting.

A business must have an active subscription with LeadPower in order to receive leads.


  • Exclusive, fresh leads
  • Updated contact information
  • Excel exportable


  • LeadPower requires an active subscription to receive leads

Try LeadPower here and get 10 free MLM leads

2. LeadFuze

LeadFuze is a business seeker lead generation company that offers both fresh and aged leads.

All leads are quality-tested before they’re delivered to ensure they’re the best possible leads for your business.

You’ll also get 50 free business opportunity leads when using a special offer I’ve contracted with them.


  • Fresh and aged leads
  • Quality-tested leads
  • The company offers a free demo


  • LeadFuze does not offer a free trial

Try LeadFuze

3. Custom Leads

Custom Leads has provided top-quality leads to their customers since 2005.

They have a solid track record for being a one-stop-shop when it comes down to getting the best business opportunity leads possible for your money.

They guarantee current contact information so you can close product sales and add only people who are interested in making money with your MLM company.

Try Custom Leads

How Do I Get Started Generating My Own MLM Leads?

Buying MLM leads is a great way to get started in network marketing.

However, at some point all successful network marketers start generating their own business opportunity leads to build their businesses with.

Start a Blog

You can create a blog, offer free reports or e-books, or record videos to help people learn about your business opportunity.

The key is to provide valuable content that helps people in some way and offers them a glimpse of what working with you would be like.

When they’re interested, they’ll reach out to you for more information.

These prospects are typically the best people you’ll ever come into contact with because they’ve already shown an interest in what you have to offer.

Using a blog, you have the chance to create content that your target market finds interesting.

For example, if you are in a health and wellness MLM business, then, you can write articles or blog posts about healthy eating tips, recipes, and workout routines.

People who read your content will start to see you as an expert in your field and may reach out to you for more information about your business.

Click here to learn how to start a blog.

Start a YouTube Channel

Another great way to generate MLM leads is by starting a YouTube channel.

This is a great platform to showcase your opportunity to a wide audience of people who may be interested in what you have to offer.

You can create videos that show off your products, opportunity, or company culture.

People who watch your videos and like what they see will be more likely to reach out to you for more information.

Use Social Media Marketing

Social media marketing is a great way to connect with potential business opportunity buyers.

You can post about your business opportunity on your Facebook page, Twitter profile, or LinkedIn account.

You can also join groups on social media sites that are related to your business and industry.

This is a great way to connect with people who may be interested in what you have to offer.

When you join groups, make sure that you’re providing valuable content and not just pitching your business.

People will quickly lose interest if all you do is promote your business without providing any valuable information.

You can also generate business opportunity leads through paid advertising.

Paid ads allow you to laser-target your ideal customer, and since people are already interested in business opportunities, they’re more likely to respond to your ad.

When creating a Facebook ad campaign, make sure the offer is clear and compelling.

Include a video that showcases your opportunity and the results people are achieving with it.

Include a link to a landing page that has more information about your business, as well as a way for people to opt-in to learn more.

Generating business opportunity prospects through online content marketing and paid advertising is the best way to build a successful business in today’s world.

FAQs About Leads For Business Opportunity Seekers

Let’s review a few additional questions you may have.

What are opportunity leads?

Opportunity leads are people who have expressed an interest in business opportunities.

How are leads converted into opportunities?

Leads are converted into opportunities when the prospect takes action, such as product sales or joining your business.

What is the best way to generate MLM leads?

The best way to generate MLM leads is by creating content that’s relevant to your target market and using paid advertising. Use purchased lists, to begin with, and then start finding your own prospects.

What is a business opp seeker?

A business opp seeker is someone interested in finding a business opportunity.

Final Thoughts About Business Opportunity Leads

Buying business opportunity leads are a great way to get started in network marketing. Use the information you’ve learned above to find the best industry lists of people ready to take action.

It’s also important to graduate into generating your own business opportunity leads through blogging, YouTube videos, and social media marketing.