Written by Matt Zavadil
Updated August 8, 2024
It’s not 1983, right? Meaning a network marketing content strategy is now crucial to your success in MLM.
As more network marketers embrace the concept, it’s essential to understand how to build a larger audience that drives sales results.
I’ve seen firsthand how a well-executed content marketing strategy can transform a struggling network marketing amateur into a thriving MLM Pro.
Let’s explore together how YOU can leverage a network marketing content strategy to boost your business.
Understanding the Basics of Network Marketing Content Strategy
A strong content marketing strategy is important for all network marketers in the Internet age.
Why?
Well, it’s how you connect with potential customers and team members via social media or a blog post.
But it’s not about being pushy with sales pitches.
It’s about giving helpful information and building trust.
Think about what your audience wants to know.
What problems do they have?
Use content marketing that provides solutions while building your credibility.
You might use:
- blog posts
- social media updates
- video content
Your best-fit prospects start to see you as an expert.
Result?
More:
- leads,
- sales,
- team members
Go here for the Business-Building Training I mention in above video
Key Elements of a Successful Network Marketing Content Strategy
Now that we understand why content is crucial, let’s break down the key elements of a successful network marketing content strategy.
Identify Your Target Audience to Craft Compelling Messages
It’s impossible to create a winning content marketing strategy without understanding who you’re talking to.
This “who” is your target audience.
They’re the folks who are most likely to “dig” what you’re selling.
For instance:
You wouldn’t try to sell skateboards to grandmas, right?
Well, maybe some grandmas.
But you get the point! LOL
Figure out who your ideal customer is.
- What do they like?
- What are their pain points?
- What keeps them up at night?
Once you know who you’re talking to, you can create content marketing messages that resonate with them.
For example, let’s say you’re selling health and wellness products in Herbalife, Melaleuca, or Monat.
Your target market might be moms over 40 looking to lose weight, eat healthier, or just feel better overall.
So, you’d want to create content that speaks to those desires.
- Share healthy recipes.
- Post inspiring weight loss stories.
- Offer tips for managing stress.
The key is to become a content marketer who connects on topics that your target market finds valuable and engaging.
If you can do that, they’ll stick around, listen to what you have to say, and ultimately, buy from you.
Choose the Right Platforms for Your MLM Content
Not all social media is created equal.
Where you decide to spend your time depends on your ideal customer.
Think about where they hang out online.
- Do they spend their time watching videos?
- Are they on Facebook all day?
- Do they love Instagram?
You have to go where your people are.
Let’s look at some popular platforms:
- Facebook: Facebook is great for finding people interested in your products or business opportunity. Facebook Groups are good for this.
- Instagram: Instagram is a visual platform. It’s great for lifestyle brands. Share photos and videos. But, you can’t link in regular posts.
- TikTok: Short-form videos are super popular right now. TikTok is perfect for this. Try creating fun and engaging videos. Show off your products.
- YouTube: Do you like being on camera? Try YouTube. You can create longer videos about your products or multi-level marketing journey.
Don’t feel like you have to be on every platform!
Pick one or two.
Here’s more info about how to look at each platform:
| Platform | Best For | Content Type |
|---|---|---|
| Broad demographic reach | Articles, videos, live streams | |
| Visual products, younger audience | Photos, stories, Reels | |
| B2B networking, professional services | Articles, thought leadership posts | |
| TikTok | Gen Z and young millennials | Short-form videos |
Take the above info with a grain of salt.
For example, more “old folks” like me are getting on TikTok and Instagram LOL
And we ain’t dancin!
Content Types That Drive MLM Success
Let me share some content types that work well when you’re putting together a content marketing strategy for your direct sales business:
1. Stories: People love stories. Sharing your personal journey with the products or business opportunity works well. Talk about how you started and the difference it’s made. But remember, honesty is key! Don’t exaggerate your results. Authenticity attracts people.
2. Educational Content: Think about the questions your target audience has. Create blog posts, videos, or social media updates that give helpful information about your industry, products, or the MLM business model.
3. Live Videos: Going live on social media platforms like Instagram or Facebook lets you connect with your audience in real time. You can do Q&A sessions, product demos, or behind-the-scenes peeks of your business.
4. Testimonials and Reviews: People trust what others say about your products or business. Share positive testimonials from happy customers on your social media channels. This builds credibility and encourages others to try what you’re offering.
5. Inspirational and Motivational Content: Direct sales often involves personal growth. Share quotes, stories, or tips that inspire your audience to pursue their goals. Just keep it real and relatable to your brand while using social media.
Or, if you’re in the financial services sector, you could produce a podcast discussing personal finance tips.
By the way, Demand Metric found that content marketing generates over three times more leads than outbound marketing and costs 62% less on average.
As you work your social media content marketing strategy, you’re essentially turning your audience into brand ambassadors.
Creating a Content Calendar for Consistent Engagement
Consistency is vital for a good network marketing content strategy.
Staying consistent with your social media strategy isn’t easy, though.
That’s where a content calendar can help you.
A calendar for content is just a plan for your social media posts and other content marketing ideas.
It helps you stay organized and makes sure you’re posting regularly.
You can use a simple spreadsheet or a more complex project management tool.
Think about making content buckets to organize your posts.
These are basically themes or topics that you can create content around.
For example, your buckets might be:
- Inspirational quotes
- Product tips
- Customer testimonials & case studies
- Behind-the-scenes looks at your business
Having these buckets will make it much easier to come up with content ideas.
You can also plan out your content marketing ideas in advance.
I’ve found that using social media tools like Feedly and BuzzSumo can help you stay on top of industry trends and become one of the “savvy” network marketers.
Embrace Video Content Creation
Video content has become increasingly important as a network marketing content strategy.
According to Wyzowl research, 91% of businesses use video as a content marketing tool.
From my experience, live video sessions are particularly effective to add to your content marketing efforts.
They allow for real-time interaction with your audience.
Video often lends itself to high lead generation numbers so you can follow up with email marketing methods.
Leverage User-Generated Content
User-generated content (UGC) can be a goldmine for your network marketing content strategy.
Encourage your customers and team to share their experiences with your products or business opportunity.
It builds social proof that helps prospects see value in buying from you.
As well, it creates a sense of community around your brand.
UGC helps with creating engaging content that others enjoy interacting with.
Optimize Your Network Marketing Content Strategy
Getting good at content marketing is just the first step to realizing your MLM business goals.
To truly succeed, you need to optimize your network marketing content strategy for maximum reach and engagement.
SEO Optimization for Content Marketing
When operating a blog, Search Engine Optimization (SEO) is crucial for ensuring your content reaches your target market.
Implementing SEO is beneficial for your content because 85.19% of all blog traffic comes from organic search .
Think of your SEO keywords like a roadmap to get more eyes on your content marketing plan.
However, it’s not just about keywords.
A Backlinko study (a marketing niche industry-leading blog) reveals that pages with lots of backlinks (still) rank above pages with fewer backlinks. This underscores the importance of creating high-quality, linkable content as part of your network marketing content strategy.
Paid Promotion for Content Marketing
While organic reach is important, don’t shy away from paid promotion as part of your network marketing content strategy.
Platforms like Facebook and Instagram offer targeting options that make sure your content reaches your audience. Paid promotion is a great tool to use when you are first getting started, and your organic reach is low.
While not a part of the network marketing industry, Revolve , a clothing and accessories company, effectively uses paid and sponsored ads on social media.
Doing this helps the company build brand awareness and reach their target audience while they browse their news feeds.
You can use this same idea in MLM marketing niche as you work to set yourself apart with your social media marketing.
Measure & Optimize Your MLM Content Marketing Strategy
You’ve put in the work. You’re creating awesome content that separates you from reps from all other MLM companies.
But how do you know what’s working?
That’s where measuring and optimizing come in.
It’s like fine-tuning your engine for peak performance.
First, you gotta track your numbers.
Website visits, social media engagement…those are your clues.
Are people clicking on your links?
How long are they sticking around to read your blog posts?
This data tells you if your content marketing efforts are resonating with your audience.
Don’t be afraid to try new things.
Test different content formats.
Maybe videos perform better than long blog posts for your audience.
Or maybe short, snappy social media updates get more shares.
You won’t know until you experiment a little.
FAQs About Network Marketing Content Strategy
What are the Content Marketing Strategies?
Content marketing strategies for MLM include creating valuable blog posts, engaging social media content, informative videos, podcasts, and email newsletters. The key is to provide content that educates, entertains, or solves problems for your target audience. Some content ideas include sharing success stories or tips for financial success.
What is an Example of a Content Strategy?
An example could be a health and wellness MLM company rep creating a weekly YouTube series about natural health tips. They might complement this with daily Instagram posts showcasing product uses. Then, they could add a monthly email newsletter with in-depth articles about holistic living.
What are the 4 Steps of Content Marketing?
The four steps of a content marketing strategy are: 1) Research and understand your target audience, 2) Plan and create valuable content tailored to your audience’s needs, 3) Distribute your content across appropriate channels, and 4) Analyze performance and iterate based on results. This cycle ensures your content remains relevant and effective.
What are the 7 Steps in Creating a Content Strategy?
The seven steps are: 1) Define your goals, 2) Research your audience, 3) Conduct a content audit, 4) Choose your content channels, 5) Decide on content types, 6) Create a calendar, and 7) Measure and adjust your strategy. These steps provide a comprehensive framework for developing and implementing an effective content marketing strategy.
Final Thoughts on Network Marketing Content Strategy
Developing a robust network marketing content strategy is no longer optional.
You gotta do it if you want to avoid the rejection most network marketers face.
The steps involved with your blog and social media strategy help you to:
- naturally understand your audience
- create valuable content
- optimize your distribution
Doing it right helps build a strong brand presence for your MLM business.
Don’t be afraid to experiment, analyze, and adapt as you work your MLM content marketing strategy.
As you implement these strategies, keep in mind that success doesn’t happen overnight.
It takes time to build a following and see results.
Put in consistent effort.
Remain curious so you’re always learning and adapting.
Work your network marketing content strategy correctly and you’ll be well on your way to growing your network marketing business.
