Written by Matt Zavadil
Updated November 9, 2024
Recruiting the right people in network marketing.
How do you do it?
The key is to follow simple steps that I’ll outline below.
If you do, you’ll start finding people who share your vision and are eager to build alongside you.
While traditional advice might tell you to make a list of everyone you know, the truth is that’s not where your strongest connections lie.
Research shows that most successful MLMers build their network with individuals they meet through their business journey , not just their pre-existing circle.
Personally, I found that true as I built my MLM business because I didn’t have a good warm market.
My best business-building efforts, both selling the product and recruiting team members, came from strangers I learned to attract.
OK, let’s dive into how you can start recruiting the right people in network marketing.
Finding Your Tribe: Where to Look for the Right People
Think of yourself as the leader of a movement.
To create a powerful network marketing team, you need to attract people who resonate with your message.
They need to see value in what you offer and believe in the potential for growth.
Go here for the Business-Building Training I mention in above video
Building Genuine Relationships
Multi-level marketing success happens via authenticity.
It’s about connecting with people on a personal level and building trust, not just seeing dollar signs.
Ditch the “always-be-closing” mentality and don’t take rejection personally.
Focus on having real conversations, showing genuine interest in people’s lives, and understanding their dreams and aspirations.
- Are they looking for financial freedom?
- Personal growth?
- A supportive community?
This approach resonates much more deeply than any sales pitch.
Using Your Platform: SEO and Social Media
Social media is a network marketer’s best friend.
Use platforms like TikTok, Facebook, Instagram, and even LinkedIn to connect with your target audience.
You might also advance beyond social only and learn how to set up a personal website.
If so, then something called SEO (Search Engine Optimization) will help people find your website’s content.
However, a website (or blog) is a more advanced strategy.
Get your social media going first.
And one of the best MLM tips is to be active daily on social media to grow your business and increase your sales leads.
- Optimized Content: What are the burning questions your ideal team member might have? Create blog posts, videos, or social media posts that provide valuable information. Use relevant keywords like “network marketing tips”, “building a downline”, or “finding success in MLM” to help people find you on Google, YouTube, Facebook, and more.
- Hashtags are Key: Hashtags categorize your content and help you reach a wider audience. On TikTok, for example, using specific hashtags like #networkmarketing or #MLM can connect you with those interested in business opportunities. You can also get creative with niche-specific hashtags. For instance, if you are in the wellness industry, try #healthandwellness or #wellnessjourney.
- Leveraging Facebook Groups: Facebook groups are a treasure trove of potential connections. Join groups relevant to your industry or target audience and participate actively. Instead of bombarding people with sales pitches, engage authentically, share valuable insights, and offer help where needed.
Best-Fit Qualities = Recruiting the Right People in Network Marketing
While skills and experience are important, the best team members possess certain qualities that set them apart:
Passion and Drive
Look for individuals genuinely enthusiastic about their goals.
Do they have a fire in their belly?
A strong desire to succeed?
This passion translates into action, motivating them to put in the hard work required to achieve network marketing recruitment success.
Remember, you want partners, not just recruits.
You’re building something bigger than yourself and having the right team members is key to a successful network marketing business.
Coachability & Growth Mindset
The direct sales landscape is always changing.
It’s essential to surround yourself with individuals open to learning, adapting, and growing alongside you.
Look for people who:
- ask questions,
- actively seek guidance,
- aren’t afraid to step outside their comfort zone
Positive Energy & Team Spirit
Enthusiasm is contagious.
Having team members who uplift and inspire others can make all the difference in your team’s overall morale.
A strong team:
- works together,
- celebrates each other’s wins,
- helps pick each other up during challenging times
Look for people who radiate positive energy and contribute to a supportive, collaborative environment.
If you want to learn from the best of the best network marketers, you can join a community like ours that puts the best MLM trainers in front of you.
Values & Vision
Recruiting the right people in network marketing is much like finding pieces of a puzzle.
Shared values and a common vision will make your team stronger.
Do they align with your work ethic? Do they share your belief in the products or services?
The best partnerships are built on a foundation of:
- mutual respect,
- understanding,
- trust
Remember you are looking for team players, not people who will quit when things get tough.
Network Marketing Recruiting Requires Communication
Once you’ve attracted the right individuals, how do you convince them to join your journey?
When recruiting for network marketing, it’s vital to share the benefits of residual income.
MLM allows people to make money even when they’re not actively working.
You may also find that some people you’re prospecting already have experience in MLM recruiting.
They may be unhappy with their current company or upline.
These are gems because you just need to add them to your team and let them get busy as they recruit people.
Share Your Story
People connect with genuine narratives.
According to HubSpot, storytelling is powerful because it helps align people with your way of thinking.
Share your:
- experiences,
- challenges you’ve overcome,
- successes you’ve achieved
What motivated you to get started with network marketing?
Let them see the real you, and they’ll more likely trust your vision.
The Power of Questions
You’ve shared your passion with prospects.
Now it’s time to understand theirs.
Engage them in meaningful conversation by asking open-ended questions.
This will reveal their goals and help determine if your opportunity aligns with what they’re seeking.
Plus, showing genuine curiosity shows you value their perspectives, leading to a more authentic connection.
Here are ideas for what you can ask:
- What are you passionate about?
- What are your short-term and long-term goals?
- Are you open to exploring new opportunities for growth?
Manage Expectations
Honesty and transparency are paramount.
While it’s important to highlight the incredible potential network marketing offers, don’t shy away from addressing that success requires consistent effort and dedication.
Managing expectations early on builds trust and ensures everyone is on the same page.
Be genuine, but make sure to ask those deep, thought-provoking questions to see if they’re really serious.
You want to work with people who work hard even when they don’t want to.
Focus on Selling Your MLM Product
OK, let me throw a little curveball at you.
I’ve discussed above about talking to people about your business opportunity directly.
Sometimes, you can derail your recruiting efforts by going after the “make money” crowd.
There’s a different way to find potential recruits:
Focus on selling your product first.
With this strategy, you develop target market statement that focuses on the qualities of people who need your product’s solution.
If you’re in Melaleuca, for instance, you might create social posts that speak to a mom’s desire to use non-toxic home cleaning products.
You might talk about the benefits of fitness if you’re in BODi (Beachbody).
Align this strategy with the problem you and your network marketing company solve through your specific product.
Why does this work for recruiting the right people in network marketing?
Because if I use your product and love the result, what happens?
My trust in you and the company go waaaay up.
You can now talk to me about making money helping others get the same result.
I’ll be passionate about sharing it and I’ve turned into one of your hottest prospects when it comes to working the compensation plan.
Using this process is actually the best form of attraction marketing for MLM recruiting purposes.
FAQs About Recruiting the Right People in Network Marketing
How do I overcome the fear of rejection when recruiting?
Rejection is part of the process, but it doesn’t have to be personal. Not everyone you approach will resonate with your opportunity, and that’s okay. Shift your mindset from “selling” to sharing your passion and the value you offer. Each “no” simply brings you one step closer to the right “yes.”
What do I do if my warm market isn’t interested in my business?
Remember, building a successful MLM business takes time. Focus on expanding your network organically through online platforms, local events, and by simply being open to meeting new people. Sharing your story authentically will draw people to you, both online and offline.
How important is training and development in MLM?
Continual learning is crucial in any industry, especially direct sales. Empower your team with the knowledge and resources they need to thrive. Offer regular training sessions, provide access to industry-leading tools, and create opportunities for mentorship.
Empowering them to become leaders, not just followers, creates a strong, thriving downline. Encourage your best and most experienced leaders to start building their MLM blog to reach more people and find people naturally.
Key Takeaways on Recruiting the Right People in Network Marketing
Recruiting the right people in network marketing isn’t about simply building a downline.
It’s about creating a vision and finding people who fit into it.
Be the kind of leader you’d want to follow:
- passionate,
- authentic,
- invested in your team’s growth
Believe in the power of connection, nurture relationships, and empower those around you to reach their full potential.
This, my friend, is how MLM legacies are built.
