Matt ZavadilWritten by Matt Zavadil
Updated March 7, 2022

You may have seen people posting about the It Works! MLM company on social media, or maybe you’ve already joined the direct sales business opportunity.

But what is It Works! and is it a pyramid scheme?

In this article, I’ll take an in-depth look at the It Works! MLM business model and how you can use it to make money.

I’ll also explore whether or not It Works! is a pyramid scheme.

So, whether you’re already involved with It Works! or just curious about it, read on for all the details.

What is It Works?

It Works! is a direct sales company that was founded in 2001 by husband and wife team Mark and Cindy Pentecost.

The company offers a variety of health, wellness, and skin care products through its MLM opportunity arm.

What Does It Works! Sell?

The products offered by It Works! include supplements, weight loss products, skincare items, and more.

The most popular product is probably the Ultimate Body Applicator, which is a body wrap that helps to tighten, tone, and firm the skin.

Other popular products include the It Works! Greens, a nutrient-rich powder mix that can be added to water or smoothies, and the It Works! Ketones, which are designed to help boost energy and metabolism.

Is It Works! an MLM Company?

Yes, It Works! is classified as an MLM company because it uses a direct sales model.

What is Network Marketing?

Also known as multilevel marketing (MLM), it’s a business system in which independent sales representatives sell products or services to customers through personal referrals.

In MLM, participants earn income not only from the sale of products or services but also from the sales of their recruits. This is known as your “downline” or building residual income.

Is MLM a Pyramid Scheme?

No, MLM is not a pyramid scheme. A pyramid scheme is an illegal business model in which participants only see money by recruiting new investors into the scheme.

In contrast, participants in a direct sales model can earn money from the sale of products or services to customers, as well as from the sales of their recruits.

Is It Works! a Pyramid Scheme?

No, It Works! is not a pyramid scheme. However, there have been some complaints that It Works! is a scam and that participants don’t make any money through the opportunity.

However, these complaints are likely because many people don’t understand how MLM works and they expect to get rich quickly without putting in any effort.

In reality, like any business, it takes hard work and dedication to build a business with It Works!

Typically, you’ll find plenty of Internet articles discussing how difficult it is to sell It Works! products to the public.

Therefore, they claim, It Works! must be an illegal pyramid scheme.

Let’s did deeper.

Is It Hard To Sell It Works?

Of course, it is!

It’s tough to sell any product.

Many of these sites talk about MLM or It Works! scams and then try to get you to buy their business opportunity.

That’s called bait and switch…

…which should make you leery of the very opinion trying to push the “MLM and It Works! are scam pyramids” thought process.

They’ll get you into affiliate marketing, or some other business type like building an online course or becoming an online coach, etc.

All of those are valid online marketing opportunities.

However, it’s hard to sell any of this stuff:

  • eCommerce store
  • Online courses
  • Coaching services
  • Software

I could go on, but you should see the point.

The fact that building a business is hard does not make it illegal or wrong.


If starting a business and selling products was easy, everyone would be a multi-billionaire living on an island.

It Is Not a Pyramid Scheme

There’s this strange thought process that has invaded many folks out there:

MLM is a scam because you make money “off” people and “only the people at the top” make anything.

Kinda sounds like every corporation that most people work for.

The reality is that most people don’t have the skills to create success selling at a retail price inside MLM companies.

The average person comes into It Works! and other multi-level marketing companies with the mindset of an employee.

They don’t realize the incredible amount of work it requires to market themselves inside a multi-level marketing business.

When things don’t go well and they aren’t getting passive income through the compensation plan…

…someone must get blamed for the fact that they’re losing money in their business venture.

Let’s be honest.

We all tend to blame anyone but ourselves when we’ve lost money…myself included.

However, It Works! doesn’t belong in a discussion about pyramid schemes simply because most people don’t take the time to overcome their struggles by improving their marketing skills.

How To Make Money With It Works!

With that said, how can you overcome the difficulties to earn money with your own business in It Works?

You can commit to learning the marketing skills that lead to attracting loyal customer after loyal customer until you’re making money selling It Works! products.

Then, you can get good at attracting Wrapreneurs, help them get good at selling the products, and earn override commissions on their sales.

Build an It Works! Body Wrap Online Business

You need to generate daily MLM leads, understand the network marketing scripts to say the right things, and get great at sales.

You can sell body wraps, essential oils, green tea, nutritional supplements, and all the other It Works! products by using the Internet.

The key is to not focus on screaming about that Crazy Wrap Thing on social media.

Instead, provide great content about hair, skin, and nails. Or, focus on healthy eating, digestive health, scientific evidence, and a botanically-based cream formula.

Talk about water weight and provide other tips about how to achieve significant weight loss.

Focus on adding value to your audience first.

Do that and you’ll end the cycle that most people go through where they lose cash in a business.

Instead, you’ll start gaining loyal customers and increase personal bonus volume.

How To Add Value To It Works! Customers

Use three main methods:

  • Blogging
  • Social Media
  • Paid Ads

Don’t try to do it all at once. Instead, learn how to start a blog and get new retail customers and active Wrapreneur active distributors by posting quality content.

For example, you could create blog posts with titles such as:

  • The Truth About Losing Weight
  • How to Lose Weight Fast with Body Wraps
  • The Best Way to Tone Your Body
  • Get the Perfect Beach Bod with These Tips

Once you have a few blog posts published, share them on social media (MLM Facebook posts) and use paid ads to get even more eyes on your content.

When people start seeing the value in your content, they’ll start asking you about your products.

But only after they’ve seen the value in what you’re offering and decided that they want to buy from you.

Don’t bug family and friends.

Successful It Works! distributors sell to people with real interest about the solutions offered by It Works! products.

Wouldn’t it be refreshing to promote weight loss to a retail customer who’s interested instead of bugging uninterested friends about blue-green algae or the next nutritional supplement you’re interested in?

FAQs Direct Sales Companies Like It Works!

Let’s answer a few additional It Works! MLM review questions you may still have about this multimillion-dollar company.

Does It Works! actually make you money?

No, you actually need to get to work and put in the time to generate leads, get customers, and build a team of Wrapreneurs if you want to avoid being the person to lose money.

It Works!…is it a Scam?

No, It Works is not a scam. The company has been in business since 2001 and has a solid track record.

Can you make money with It Works if you’re not good at marketing?

It’s highly unlikely. You need to look at this from an entrepreneur’s mindset and improve your sales, marketing, and personal development to succeed.

It Works!…is it a legit company?

Yes, It Works is a legit company that offers a solid opportunity to earn business revenue. However, you need to put in the work to be successful.

It Works!… is it illegal?

No, It Works is not illegal. The company has been in business for many years and operates as a direct selling organization.

Do the It Works! Wraps really work?

The It Works! Wraps are a popular product that helps to tighten, tone, and firm the skin. Many satisfied customers have seen results from using the wraps. The key is to work on your overall health. Don’t look at the wraps as a miracle, though.

Final Thoughts On MLM Companies Like It Works!

The bottom line is that few direct sales companies will get you “rich” by simply joining them.

The It Works! multi-level marketing company isn’t any different.

Successful people in any business put in the work, addresses skill deficiencies quickly, keep improving, and never give up until their version of “success” shows up.

If you’re that dedicated, you can do well selling inside the It Works! MLM business.

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