Written by Matt Zavadil
Updated November 9, 2024
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Picture this: you’re in an elevator with your dream prospect.
You only have a few moments to make a big impact and spark their interest in your business.
What do you say?
That, my friend, is where a powerful network marketing elevator pitch comes into play.
A well-crafted network marketing elevator pitch is more than just a sales pitch.
It’s a carefully constructed customer story designed to pique curiosity and open the door to conversations that could change everything.
In a world where attention spans are dwindling faster than ever…
— a study by Microsoft found the average person clocks in at a fleeting eight seconds —
Mastering the art of the succinct, impactful network marketing elevator pitch is no longer optional… it’s essential.
It’s your opportunity to:
- grab their attention
- demonstrate your understanding of their needs
- leave them eager to learn more
Related Reading:
How The Attraction Marketing Formula Will Build Your MLM Business
My Review Of The Attraction Marketing Formula
How To Buy Leads For Your Network Marketing Business
Why Every MLMer Needs a Killer Elevator Pitch
Let’s be real: first impressions matter.
Whether you’re at networking events, a social gathering, or simply running into someone at the grocery store, you need to quickly and effectively communicate the value of your business.
Your network marketing elevator pitch should spark a connection that leaves them wanting more information about your products, or the opportunity itself.
A well-prepared MLM pitch gives you confidence and helps position you as a professional who takes their business seriously.
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Crafting Your Perfect Network Marketing Elevator Pitch: A Step-by-Step Guide
Don’t worry, I’m not about to hit you with some generic template and send you on your merry way.
Just like your business, you need to build an elevator pitch that’s unique to you.
But I can offer a roadmap to help you get there.
Think of it as building a house – you wouldn’t start without a blueprint, right?
1. Define Your Audience: Who Are You Talking To?
Before you even think about writing a single word, consider your target audience.
- Are you primarily focused on busy moms?
- Young professionals?
- Health enthusiasts?
Your pitch needs to resonate with their needs and aspirations.
Think about what would persuade people like them.
2. Identify Pain Points: What Problems Can You Solve?
Now, let’s dig a bit deeper.
Every good business solves a problem.
What pain points are your ideal clients experiencing?
- Are they struggling to find time for themselves?
- Wanting extra income?
- Searching for natural solutions to health concerns?
Knowing the problems helps you position yourself as a solution.
3. Articulate Your Unique Selling Proposition (USP): What Makes You Different?
Think of your value proposition as your “secret sauce.”
With so many network marketing companies out there, why should someone choose YOUR business?
What makes you stand out?
- Do you offer premium, organic products?
- Is it your amazing compensation plan?
- Is it the community and support you offer?
Identify what sets you apart.
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4. Focus on Benefits: What Will They Gain?
Don’t fall into the trap of talking about features.
Instead, highlight the BENEFITS your business brings.
People are much more likely to be receptive to your pitch (and your followup) if they understand how it will positively impact their lives.
You can use a customer testimonial to back it up.
5. Keep it Short, Sweet, and Simple (Like Really Short.)
Remember those goldfish attention spans?
This is where radio experts drop a valuable truth bomb:
A solid elevator pitch, optimally, should fit neatly into a breezy 30 seconds.
Shoot for under 80 words.
Focus on delivering your message with clarity and confidence in those precious moments.
6. Don’t Be Afraid to Use Stories
You’ve heard me say this before — humans are hardwired for stories.
Jerome Bruner, a famous psychologist, discovered that we’re 22 times more likely to retain info presented through storytelling.
People might forget your exact words, but they’ll remember how you made them feel, and how your story connected with them.
Having a strong elevator speech template that incorporates storytelling will help with building your MLM biz.
7. Include a Powerful Call to Action
Don’t leave things hanging.
Tell them what you want them to do next.
Do you want to schedule a quick chat, give them your business card, offer them a sample product, direct them to your website?
Provide clear, simple steps.
You want to ensure people engage with what you say so you endure less rejection.
Feature Download (if you’re a struggling MLM rep): I’ve put together a free “MLM Quick-Start Video Guide” that shows you How To Attract 3-7 New MLM Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
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Common Pitfalls to Avoid in Your Elevator Pitch
Let’s talk about some common traps to avoid.
First, ditch the jargon.
Seriously, no one wants to hear a bunch of industry buzzwords they don’t understand.
Instead of trying to sound impressive, keep it simple and relatable.
Imagine you’re talking to a friend.
You want to explain what you do in a way that makes sense even if they know nothing about network marketing.
Next, remember it’s a two-way street.
This means actively listening is just as important as what you say.
Ask questions, listen to their responses, and tailor your pitch to their interests.
Building a genuine connection is way more effective than just launching into a sales pitch.
Don’t overpromise to reel them in.
Honesty is key.
It’s tempting to make your business opportunity sound like a get-rich-quick scheme, but that’s a surefire way to turn people off.
Focus on the real value you offer and the potential for growth.
Building trust is crucial, and that starts with being upfront and honest about what to expect…
…so you can also get referrals.
Tailoring Your Pitch to Different Audiences
Think about talking to your grandma about online business… now imagine trying to explain the same thing to your gamer friend.
You’d probably change your words, right?
It’s the same with MLM.
When you’re talking to someone who’s brand new to making money online, and via network marketing, you need to keep it simple.
Focus on how your opportunity gives them freedom and a chance to be their own boss.
You can say things like, “Ever wish you could work from anywhere? Our team helps people build their own online businesses from their phones.”
But, if you’re chatting with someone who’s already into network marketing, they get the basics.
They want to know what makes *your* opportunity special.
This is where you want to understand the psychology of talking about your products, your team culture, or your amazing training program.
Hit them with something specific, like “We have a proven system that helps even brand new people get sales in their first week.”
No matter who you’re talking to, the key is to be genuinely interested in them.
Ask questions and really listen to their answers. People can spot a robotic sales pitch a mile away.
Do this all correctly and you’ll recruit the “right” people.
Practicing and Perfecting Your Elevator Pitch
Crafting an effective elevator pitch takes practice.
Start by writing it down.
It doesn’t have to be perfect right away.
Just get your thoughts on paper.
Then, read it out loud.
This will help you identify any awkward phrasing or areas where you stumble.
Remember, you’re talking to a real person, so sound natural and enthusiastic.
I mentioned this above, but cut the jargon.
It’s vital that you don’t confuse prospects with those confusing terms.
Focus on those benefits of your business, not just features.
How can you help people? What problems do you solve?
Finally, practice, practice, practice.
The more you practice your elevator pitch, the more confident and natural you’ll sound.
Try it out on friends, family, even your pet.
Year ago when I was new, I practiced my MLM elevator pitch, as well as my main business opportunity presentation, for hours into the mirror.
The key is to get comfortable talking about your business in a clear and concise way.
Feature Download (if you’re a struggling MLM rep): I’ve put together a free “MLM Quick-Start Video Guide” that shows you How To Attract 3-7 New MLM Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
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Real-Life MLM Elevator Pitch Examples
I’ve tackled the why and the how of network marketing elevator pitches.
Ready for a real-world peek into creating your network marketing hook?
Below are several great network marketing elevator pitch examples from various industries:
| Company Name | Industry | Network Marketing Elevator Pitch |
|---|---|---|
| Herbalife | Health & Wellness | “I help people take control of their health and wellness. I’ve seen how overwhelming it can be to navigate the world of nutrition and fitness. That’s why I provide simple, effective solutions that help people achieve their goals and feel their best.” |
| Melaleuca | Eco-Safe Products | “I help families create a safer, healthier home environment. I believe that what we bring into our homes should be safe for our loved ones and the planet. So I focus on offering eco-friendly products that are effective, sustainable, and gentle on our families and the earth.” |
| Primerica | Life Insurance | “I help people say goodbye to confusing life insurance. We offer a simplified approach, helping families find affordable protection that brings peace of mind.” |
| Beachbody | Fitness | “I help people find freedom from diet frustration and discover a fitness journey that’s fun and sustainable. I believe that getting healthy shouldn’t feel like a chore, but a celebration of our bodies. I offer programs and support that help people achieve their goals and feel empowered in their own skin.” |
FAQs About Network Marketing Elevator Pitch
What is an elevator pitch for network marketing?
It’s your concise, captivating summary designed to spark curiosity and invite further conversation about your network marketing opportunity, not close a sale right then and there. This isn’t the time for a full product rundown or compensation plan deep dive. Remember to keep your pitch short. You don’t want to go over the time limit of a classic MLM elevator speech. You want something that’s easy for people to digest and that makes them interested.
How to write a networking elevator pitch?
First, visualize your dream recruit: What are their pain points and aspirations? Craft your persuasive pitch around THEIR needs, focusing on benefits over features. Make sure your pitch works for your ideal customer. Having a good elevator pitch template to work from can help. You want people easily understanding what you are offering.
What is a good example of an elevator pitch?
Let’s imagine your target loves natural living. “Tired of feeling sluggish? Our plant-based products give you more energy AND create a lucrative income stream. I can share my journey and show you how simple it can be.” Answering questions like this and coming up with example answers can be helpful in creating a strong elevator pitch.
What is an elevator pitch for an MLM company?
Focus on a specific pain point your company addresses. It could be, “Frustrated with expensive health products that delivers zero results? I use proven strategies that work to help you lose weight and feel great.” You’ll find this approach works really well at career fairs, especially when you only have a short time to talk to someone.
Feature Download (if you’re a struggling MLM rep): I’ve put together a free “MLM Quick-Start Video Guide” that shows you How To Attract 3-7 New MLM Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
Conclusion: Network Marketing Elevator Pitch
Mastering your network marketing elevator pitch is an essential skill that can skyrocket your success in the industry.
Remember, it’s not just about what you say, but how you say it.
Keep it concise, compelling, and focused on the benefits you offer.
Practice makes perfect, so don’t be afraid to refine your 30-second pitch as you go.
Now that you’re armed with these tips and techniques, it’s time to get out there and start turning each 30-second encounter into a mutual connection.
Who knows?
Your next casual conversation offline or on social media could lead to your biggest breakthrough yet!
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