Last Updated on April 30, 2022 by Matt Zavadil
As a Scentsy independent consultant, you may wonder how you can get more Scentsy customers. Here are a few reasons why you might want to do just that:
1. You love Scentsy and sell at the retail price for personal retail volume
2. You’ve had great success with Scentsy and want to help others achieve similar results
3. You’re new to Scentsy and want to grow your own business as quickly as possible
The biggest challenge that people face in a direct sales business like Scentsy is figuring out how to reach their target market. This can be difficult, especially if you don’t know where to start.
Another challenge you’ll face as an independent Scentsy consultant is attracting new consultants and customers without alienating your current customer base. It’s important to find a balance between attracting new customers to sell Scentsy to and retaining the ones you already have.
We’ve all been there. You’re scrolling through your Facebook feed and you see someone talking about their successful Scentsy business venture.
They’re making six figures and they started a short time ago! You can’t help but feel a little bit of envy…
…especially when you remember all the Scentsy parties you’ve done and how little progress you seem to be making.
Don’t worry, I’m here to help. In this article, I’ll give you plenty of tips on how to make money as a Scentsy consultant.
1. Understand What Scentsy Is
One of the most important things you can do when trying to get more Scentsy customers is to understand what Scentsy is.
Too often, people promote a product without knowing much about it. As a result, they come across as giving little value when posting to a Facebook business page, for instance.
When you take the time to think through how your Scentsy direct sales business can benefit people, you’ll be in a much better position to sell it to others. Not only that, but you’ll also be able to answer any questions that people may have about the product.
What Is Scentsy?
Scentsy is a wickless candle company that offers different scented products.
Scentsy candles are made with a unique blend of waxes and oils that allows them to melt evenly and release their fragrance without the need for a wick.
This makes Scentsy candles much safer than traditional candles .They won’t catch fire. Scentsy products are also designed to last longer than traditional candles,
Scentsy diffusers use a cold-air diffusion system to evenly distribute the fragrance of your essential oils throughout your home. Scentsy warmers heat wax slowly and evenly, releasing the fragrance of the wax without the need for a flame.
The History of Scentsy
Scentsy was founded in 2003 by Kara Egan and her sister-in-law Colette Gunnell. They met Orville Thompson at a 2004 United States tradeshow. He brought one of the warmers home to his wife Heidi.
From there, Scentsy quickly became a success. The company has since grown to become one of the leading candle companies in the world.
What Are the Different Products That Scentsy Offers?
Scentsy offers a wide range of different products, including candles, diffusers, warmers, and more. Other products include:
Scentsy Bars: These are small wax bars that can be used in Scentsy warmers. They come in different scents and last for up to 60 hours.
Scentsy Buddies: These are stuffed animals that come with a scent pack. They’re popular with children and make great gifts.
Scentsy Car Bars: These are bars that can be hung in your car. They come in various scents and last for up to 30 days.
Scentsy Clean: This is a line of cleaning products that are safe to use around children and pets. They’re made with natural ingredients.
Scentsy Go: This is a portable fragrance system that allows you to take your Scentsy fragrances with you on the go. It comes with a USB charger and three scent bars.
Scentsy Layers: This is a line of body lotions, perfumes, and body wash that come in different scents.
Scentsy Pods: These are single-use fragrance pods that can be used in Scentsy Go units. They last for up to 30 days.
The Benefits of Using Scentsy Products
They can make a house smell wonderful, they are safe to use, and they last a long time. People who use Scentsy products in their homes generally become very loyal customers because they love the product so much.
2. Know Your Target Market
One of the most important things you can do when trying to get more Scentsy customers is to know your target market.
Your target market is the group of people that you are targeting with your marketing efforts. When you know who your target market is, you can tailor your marketing efforts specifically for them. This will help you to reach more people and to convert more leads into customers.
Scentsy consultants should consider the following when defining your target market:
Who Is Your Target Market?
When selling candles as an independent Scentsy consultant, ask yourself who’s most interested in buying candles. You might choose to market to women, as they are typically the primary consumers of candles.
What Are the Different Types of People That Make up Your Target Market?
Once you’ve identified who your target market is, you need to further segment them into different groups. For example, Scentsy consultants might segment their target market by age, income, location, or interests.
This will help you to better understand the needs and wants of each group. It also helps you to reach them more effectively with your marketing efforts.
What Are the Needs and Wants of Your Target Market?
You might find that your target market is interested in buying candles that are safe, long-lasting, and have a strong fragrance. Or, they want to choose from a wide range of scents and styles.
How Can You Reach Your Scentsy Target Market?
There are several different ways to reach your target market, including:
- Social media
- Trade shows
- Events
- Phone calls
- Local fairs
- Blogging
- Free product giveaways
- Scentiversary party
- Business card
- Basket party
- Bridal party
- Real estate offices
- Scentsy fundraiser
- Open party or open house
- External website
- Scentsy shirt
- Medical practices
- Waiting rooms
- Bulletin boards
- Party bookings
3. Create a Strategy for Attracting New Customers
Attracting new customers is essential for any business, and it’s no different when it comes to selling as a Scentsy consultant. When you have a strategy for attracting new customers and offering great customer service, you can reach more people and convert more leads into customers.
Some of the most effective ways to attract new Scentsy customers include:
- Using social media
- Holding events
- Partnering with local businesses
- Giving away free product samples
- Using word-of-mouth advertising
- Blogging
- Offering incentives
Choose one or two main methods of attracting new customers, and then focus your efforts on those strategies.
4. Use Social Media To Reach New Customers
One of the most effective ways to reach new Scentsy customers is through social media.
Social media allows you to connect with potential customers online and build relationships with them. When you build relationships with potential customers, they are more likely to buy from you.
Some things to keep in mind when using social media to attract new customers include:
Choose the Right Platform
Not all social media platforms are created equal. You need to choose the right platform for your business to reach your target market. For example, if you’re selling Scentsy candles, then you might want to focus your efforts on a Facebook business page. Instagram works well, too. Why? These platforms are popular with women.
Post Engaging Content
Post interesting content on social media sites. If it’s not engaging, then friends and family and other customers will scroll right past it. Posting photos, videos, and helpful articles are all great ways to engage your own best customer avatar.
Be Active
It’s not enough to simply create a social media profile and then sit back and wait for customers to come to you. You need to be active on social media, interacting with potential customers regularly. The more active you are in direct selling companies like Scentsy, the more likely it is to sell Scentsy successfully.
5. Hold Events
Scentsy parties and events are a great way to connect with potential customers in person and build relationships with them. When you hold a basket party, for instance, you can offer product demonstrations, answer questions, and give out free samples.
Some tips for holding successful Scentsy home parties include:
Pick the Right Location
The location of your event is important. You want to choose a location that is convenient for potential customers to get to. As you work to sell Scentsy, partner with local businesses like medical practices or real estate offices.
Advertise
Make sure to advertise your event ahead of time so that potential customers can put it in their calendars. You can advertise your event on social media, in local newspapers, with your business card, or on flyers.
Make It Fun
Your event should be fun and engaging. The more fun potential customers have, the more likely they are to buy from you. Consider offering games, prizes, and other activities to make your event more enjoyable.
6. Give Away Free Products or Samples
When you’re attracting new customers in direct sales, give them a taste of what you have to offer. Scentsy consultants can offer a scent sample. Potential customers can try out your products before they buy them. Plus, free products are a great way to introduce people to your business or basket parties.
When giving away free product samples, make sure to:
Choose the Right Product
You want to choose a product that is representative of what you sell. For example, if you’re selling Scentsy candles, then you might want to give away a small candle or wax melt.
Include Branding
When you give away free products, make sure to include your branding. This way, potential customers will see your brand and be more likely to remember it when they’re ready to buy.
Make It Easy
You want to make it as easy as possible for potential customers to get their hands on your free product samples. One way to do this is to include them in your event goodie bags. Alternatively, you could set up a booth at a local market or fair and hand them out (with a business card & phone number) to people who stop by.
7. Use Word-of-Mouth Marketing To Spread the Word About Scentsy
Word-of-mouth advertising is one of the most effective forms of marketing. When someone recommends a product or service to their friends or family, it carries more weight than any advertisement could. This is because people trust their friends and family more than they trust advertisements.
As you’re working to sell Scentsy or get people interested in joining Scentsy, encourage existing customers to spread the word about your business. There are a few ways to do this:
Incentivize
One way to get people to talk about your business is to offer them an incentive. For example, you could offer a discount, or free or half-price products, for every new customer they refer to you.
Make It Easy
Make it as easy as possible for people to talk about your business. This means having business cards or flyers on hand to give out and making sure your Personal Website (your own Scentsy website) and social media accounts are up-to-date.
Be Memorable
You want potential customers to remember your business when they’re ready to buy. To do this, you need to make sure your branding is strong and distinctive.
8. Use Blogging
Blogging is a great way for Scentsy independent consultants to connect with potential and current customers to make online sales. When you blog on an external website, you can share your thoughts and opinions on the Scentsy story, its products, industry news, and other topics of interest to your target market.
Some tips for blogging as a Scentsy consultant include:
Stay Consistent
One of the most important things you can do when blogging is to be consistent. This means posting new blog articles regularly. If you’re not sure how often you should be blogging, start with once a week and then adjust as needed.
Be Helpful
When writing your blog articles, make sure to focus on helping your readers. This means providing them with useful information, tips, and advice. Tell your Scentsy story on your About page so readers understand why you joined Scentsy.
Include Call-to-Actions
Make sure to include call-to-actions in your blog articles. A call-to-action is an instruction telling the reader what they should do next. For example, you could include a call-to-action at the end of your blog article telling the reader to visit your Scentsy website.
9. Offer Incentives To Encourage Customers To Refer Others
One way to attract new customers is to offer incentives to existing customers for referring others. This is a great way to get people talking about your business and can be very effective in growing your customer base.
When offering referral incentives, make sure to:
Choose the Right Incentive
The incentive you offer should be something that would appeal to your target market. It should also be valuable, but not too expensive.
Make It Easy To Redeem
You don’t want your customers to have to jump through hoops to redeem their referral incentive. Make sure the process is simple.
10. Keep in Touch With Past Customers
When a customer purchases from you, they’re not only buying your product or service, they’re also buying into your relationship with them. This means it’s important to keep in touch with your customers even after they’ve made a purchase. There are a few ways to do this:
Send Thank-you Notes
A great way to show your appreciation for a customer’s business is to send them a thank-you note. This can be done either electronically or through the mail.
Stay in Touch
Make sure to stay in touch with your customers even after they’ve made a purchase. This means keeping their contact information up-to-date and sending them periodic updates about your business.
Reactivate Past Customers
If you have a database of past customers, make sure to reach out to them regularly. This will keep them aware of your business and can help reactivate them as a customer.
11. Evaluate Your Efforts Regularly
The only way to know if your marketing efforts are working is to regularly evaluate your results. This means tracking your progress and making changes as necessary.
Some things you should track include:
Number of New Customers
This is the most important metric to track when evaluating your marketing efforts. You should track the number of new customers you’re getting every month.
If you’re not seeing an increase in the number of new customers, it’s time to make some changes to your marketing strategy.
Customer Satisfaction
It’s also important to track customer satisfaction. This can be done by surveying your customers or using a third-party service.
If you’re not seeing high levels of customer satisfaction, it’s time to make some changes to your business.
Conclusion
Now that you understand some of the basics of marketing your Scentsy business, it’s time to put these tips into action.
Start by focusing on creating helpful blog articles that provide valuable information to your readers. Make sure to include call-to-actions so your readers can take the next step and learn more about what you have to offer. You should also offer incentives to encourage customers to refer others.
Finally, keep in touch with your customers and reactivate them as needed. By following these tips, you’ll be well on your way to growing your Scentsy business.
FAQs
How can I get more Scentsy customers?
There are a few things you can do to attract new Scentsy customers. First, you should create helpful blog articles that provide valuable information to your readers. Make sure to include call-to-actions so your readers can take the next step and learn more about what you have to offer. You should also offer incentives to encourage customers to refer others. Finally, keep in touch with your customers and reactivate them as needed. By following these tips, you’ll be well on your way to growing your Scentsy business structure.
Who is the target market for Scentsy?
The target market for Scentsy is typically women aged 25-54. However, anyone can enjoy Scentsy products.
What is the best way to market Scentsy?
The best way to market Scentsy will vary depending on your target market, budget, and other factors. However, some general tips for marketing Scentsy include creating helpful blog articles, offering incentives for referrals who join Scentsy, and staying in touch with past customers.
How much does it cost to start a Scentsy business?
The initial investment for a Scentsy business is $99 on a debit card. This includes a starter kit, which contains what’s required to join Scentsy and get started selling Scentsy products.
How can I increase customer satisfaction?
There are a few things you can do to increase customer satisfaction. First, make sure you’re providing quality products and services. Second, keep your customers’ contact information up-to-date and send them periodic updates about your business. Third, show them how they can join Scentsy. Finally, track your progress and make changes as necessary.
Where can I promote my Scentsy?
There are a few places you can promote your Scentsy business opportunity. First, you can create a blog and write helpful articles about Scentsy products. Promote your Scentsy business on social media, at local events, and through free product giveaways. Finally, keep in touch with past customers and continue to attract new ones by evaluating your efforts regularly and making changes as necessary.
How do I get people to join my Scentsy team?
There are a few things you can do to encourage people to join Scentsy with you. First, you can reach out to your personal network and show them how to make extra income without too much effort. Promote your Scentsy business on social media or on a blog. Finally, keep in touch with past customers and continue to attract new ones by evaluating your efforts regularly and making changes as necessary.
How much does the average person make selling Scentsy?
This answer will vary depending on several factors, including the amount of time and effort you put into your business. Many average consultants in direct sales companies make $200 per month. Don’t be average. Set up your home office with a Scentsy workstation, hand in filled-out order forms, recruit new people, get host rewards, and achieve leadership bonuses.
I’m interested in selling Scentsy. How do I get started?
The first step is to purchase a Scentsy starter kit, which includes everything you need to get started selling Scentsy products. The initial investment for a Scentsy business is $99 on your credit card. Once you have your starter kit, you can start promoting your Scentsy business. Start taking party orders. Set your own hours and be your own boss. Finally, keep in touch with past customers and continue to attract new ones by evaluating your efforts regularly and making changes as necessary.
Is Scentsy easy to sell?
Yes, Scentsy is easy to sell. The amazing products are of high quality. There’s a wide variety of scents to sell to happy customers. The Scentsy family offers several marketing materials and support to help you grow your business.
What are the benefits of selling Scentsy?
Some of the benefits of selling Scentsy include earning a commission on sales, receiving discounts on products, and being able to work from home. In addition, you’ll have access to several marketing materials and support to help you grow your business.
What is the average Scentsy commission?
The average Scentsy commission is 20%. However, this may vary depending on the type of product sold and the consultant’s level.