Written by Matt Zavadil
Updated January 26, 2024
As a Scentsy independent consultant, you may wonder how you can get more Scentsy customers. Here are a few reasons why you might want to do just that:
1. You love Scentsy and sell at the retail price for personal retail volume
2. You’ve had great success with Scentsy and want to help others achieve similar results
3. You’re new to Scentsy and want to grow your own business as quickly as possible
The biggest challenge that people face in a direct sales business like Scentsy is figuring out how to reach their target market. This can be difficult, especially if you don’t know where to start.
Another challenge you’ll face as an independent Scentsy consultant is attracting new consultants and customers without alienating your current customer base. It’s important to find a balance between attracting new customers to sell Scentsy to and retaining the ones you already have.
We’ve all been there. You’re scrolling through your Facebook feed and you see someone talking about their successful Scentsy business venture.
They’re making six figures and they started a short time ago! You can’t help but feel a little bit of envy…
…especially when you remember all the Scentsy parties you’ve done and how little progress you seem to be making.
Don’t worry, I’m here to help. In this article, I’ll give you plenty of tips on how to make money as a Scentsy consultant.
Related Bible Verse: Numbers 6:24 The Lord bless thee and keep thee. Commentary: Translated from the Hebrew text, "bless" in this passage means to transfer prosperity in the sense of the financial, material, and physical. The word "keep" is correctly translated to mean "guard," as in guarding us from straying from the Word after prosperity & abundance become potentially dangerous distractions. Lesson: Pray to God for help with your business and finances. He will answer. Once blessed, remember the Source of your financial abundance and keep walking with Him.
Related Reading: How The Attraction Marketing Formula Will Build Your Scentsy Business My Review Of The Attraction Marketing Formula How To Buy Leads For Your Network Marketing Business
Feature Download (if you’re a struggling Scentsy consultant): I’ve put together a free “Scentsy Quick-Start Video Guide” that shows you How To Attract 3-7 New Scentsy Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your Scentsy business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
1. Understand What Scentsy Is
One of the most important things you can do when trying to get more Scentsy customers is to understand what Scentsy is.
Too often, people promote a product without knowing much about it. As a result, they come across as giving little value when posting to a Facebook business page, for instance.
When you take the time to think through how your Scentsy direct sales business can benefit people, you’ll be in a much better position to sell it to others. Not only that, but you’ll also be able to answer any questions that people may have about the products.
What Is Scentsy?
Scentsy is a wickless candle company that offers different scented products.
Scentsy candles are made with a unique blend of waxes and oils that allows them to melt evenly and release their fragrance without the need for a wick.
This makes Scentsy candles much safer than traditional candles .They won’t catch fire. Scentsy products are also designed to last longer than traditional candles,
Scentsy diffusers use a cold-air diffusion system to evenly distribute the fragrance of your essential oils throughout your home. Scentsy warmers heat wax slowly and evenly, releasing the fragrance of the wax without the need for a flame.
The History of Scentsy
Scentsy was founded in 2003 by Kara Egan and her sister-in-law Colette Gunnell. They met Orville Thompson at a 2004 United States trade show. He brought one of the warmers home to his wife Heidi.
From there, Scentsy quickly became a success. The company has since grown to become one of the leading candle companies in the world.
What Are the Different Products That Scentsy Offers?
Scentsy offers a wide range of different products, including candles, diffusers, warmers, and more. Other products include:
Scentsy Bars: These are small wax bars that can be used in Scentsy warmers. They come in different scents and last for up to 60 hours.
Scentsy Buddies: These are stuffed animals that come with a scent pack. They’re popular with children and make great gifts.
Scentsy Car Bars: These are bars that can be hung in your car. They come in various scents and last for up to 30 days.
Scentsy Clean: This is a line of cleaning products that are safe to use around children and pets. They’re made with natural ingredients.
Scentsy Go: This is a portable fragrance system that allows you to take your Scentsy fragrances with you on the go. It comes with a USB charger and three scent bars.
Scentsy Layers: This is a line of body lotions, perfumes, and body wash that come in different scents.
Scentsy Pods: These are single-use fragrance pods that can be used in Scentsy Go units. They last for up to 30 days.
The Benefits of Using Scentsy Products
They can make a house smell wonderful, they are safe to use, and they last a long time. People who use Scentsy products in their homes generally become very loyal customers because they love the product so much.
Feature Download (if you’re a struggling Scentsy consultant): I’ve put together a free “Scentsy Quick-Start Video Guide” that shows you How To Attract 3-7 New Scentsy Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your Scentsy business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
2. Know Your Target Market
One of the most important things you can do when working to get more Scentsy customers is to know your target market.
Your target market is the group of people that you are targeting with your marketing efforts.
When you know who your target market is, you can tailor your marketing efforts specifically for them.
This will help you to reach more people and to convert more leads into customers.
Scentsy consultants should consider the following when defining your target market:
Who Is Your Target Market?
When selling candles as an independent Scentsy consultant, ask yourself who’s most interested in buying candles.
You might choose to market to women, as they are typically the primary consumers of candles.
What Are the Different Types of People That Make up Your Target Market?
Once you’ve identified who your target market is, you need to further segment them into different groups.
For example, as a Scentsy consultant, you might segment your target market by age, income, location, or interests.
This will help you better understand the needs and wants of each group. It also helps you reach them more effectively with your marketing efforts.
What Are the Needs and Wants of Your Target Market?
You might find that your target market is interested in buying candles that are safe, long-lasting, and have a strong fragrance.
Or, they want to choose from a wide range of scents and styles.
How Can You Reach Your Scentsy Target Market?
There are several different ways to reach your target market, including:
- Social media
- Trade shows
- Phone calls
- Local fairs
- Blogging
- Free product giveaways
- Scentiversary party
- Business card
- Basket party
- Bridal party
- Real estate offices
- Scentsy fundraiser
- Open party or open house
- External website
- Scentsy shirt
- Medical practices
- Waiting rooms
- Bulletin boards
- Party bookings
3. Create a Strategy for Attracting New Customers
Attracting new customers is essential for any business, and it’s no different when it comes to selling as a Scentsy consultant.
When you have a strategy for attracting new customers and offering great customer service, you can reach more people and convert more leads into customers.
Some of the most effective ways to attract new Scentsy customers include:
- Holding events
- Partnering with local businesses
- Giving away free product samples
- Using word-of-mouth advertising
- Offering incentives
Choose one or two main methods of attracting new customers, and then focus your efforts on those strategies.
4. Use Social Media To Reach New Customers
One of the best ways to reach new Scentsy customers is through social media.
Social media allows you to connect with potential customers online and build relationships with them. When you build relationships with potential customers, they’re more likely to buy from you.
Feature Download (if you’re a struggling Scentsy consultant): I’ve put together a free “Scentsy Quick-Start Video Guide” that shows you How To Attract 3-7 New Scentsy Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your Scentsy business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
Some things to keep in mind when using social media to attract new customers include:
Choose the Right Platform
Not all social media platforms are created equal.
Choose the right platform for your business to reach your target market.
For example, when selling Scentsy candles, you might want to focus your efforts on a Facebook business page.
The Scentsy consultant posting the above pic is doing a decent job.
As I noted on the image, she would do better to avoid revealing the company name.
She runs the risk of her followers “GoogleTubing” the name and potentially buying from another consultant.
That means lost sales for all her effort 🙁
I wrote an entire article about how to post on Facebook.
Instagram works well for Scentsy, too.
Post Engaging Content
Post interesting content on social media sites.
If it’s not engaging, then friends and family and other customers will scroll right past it.
Posting photos, videos, and helpful articles are all great ways to engage your own best customer avatar.
Be Active
It’s not enough to simply create a social media profile and then sit back and wait for customers to come to you.
You need to be active on social media, interacting with potential customers regularly.
The more active you are in direct selling companies like Scentsy, the more likely it is to sell Scentsy successfully.
5. Hold Events
Scentsy parties and events are one way to connect with potential customers in person and build relationships with them.
When you hold a basket party, for instance, you can offer product demonstrations, answer questions, and give out free samples.
Some tips for holding successful Scentsy home parties include:
Pick the Right Location
Choose a location that’s convenient for potential customers to get to.
As you work to sell Scentsy, partner with local businesses like medical practices or real estate offices.
Advertise
Advertise your event ahead of time so that potential customers can put it in their calendars.
You can advertise your event on social media, in local newspapers, with your business card, or on flyers.
Make It Fun
Your event should be enjoyable and engaging.
The more fun potential customers have, the more likely they are to buy from you.
Consider offering games, prizes, and other activities to make your event more enjoyable.
6. Give Away Free Products or Samples
When you’re attracting new customers in direct sales, give them a taste of what you have to offer.
As a Scentsy consultant, you can offer a scent sample.
Potential customers try out your products before they buy them. Plus, free products are a nice way to introduce people to your business or basket parties.
When giving away free product samples, make sure to:
Choose the Right Product
You want to select a product that’s representative of what you enjoy selling most.
For example, if you love selling Scentsy candles, you might want to give away a small candle or wax melt.
Include Branding
When you give away free products, make sure to include your branding.
This way, potential customers will see your brand and be more likely to remember it when they’re ready to buy.
Make It Easy
Make it as easy as possible for customers to get their hands on your free product samples.
One way to do this is to include them in your event goodie bags.
Alternatively, you could set up a booth at a local market or fair and hand them out (with a business card & phone number) to people who stop by.
Feature Download (if you’re a struggling Scentsy consultant): I’ve put together a free “Scentsy Quick-Start Video Guide” that shows you How To Attract 3-7 New Scentsy Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your Scentsy business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
7. Use Word-of-Mouth Marketing To Spread the Word About Scentsy
Word-of-mouth advertising is one of the most effective forms of marketing.
When someone recommends a product or service to their friends or family, it carries more weight than any advertisement could. This is because people trust their friends and family more than they trust advertisements.
As you’re working to sell Scentsy or get people interested in joining Scentsy, encourage existing customers to spread the word about your business. There are a few ways to do this:
Incentivize
One way to get people to talk about your business is to offer them an incentive.
For example, you could offer a discount, or free or half-price products, for every new customer they refer to you.
Make It Easy
Make it as easy as possible for people to talk about your business.
This means having business cards or flyers on hand to give out and making sure your Personal Website (your own Scentsy website and MLM funnel) and social media accounts are up-to-date.
Be Memorable
You want potential customers to remember your business when they’re ready to buy. To do this, you need to make sure your branding is strong and distinctive.
8. Use Blogging
Blogging is a great way for Scentsy independent consultants to connect with potential and current customers to make online sales.
When you blog on an external website, you can share your thoughts and opinions on the Scentsy story, its products, industry news, and other topics of interest to your target market.
Some tips for blogging as a Scentsy consultant include:
Stay Consistent
One of the most important things you can do when blogging is to be consistent.
This means posting new blog articles regularly. If you’re not sure how often you should be blogging, start with once a week and then adjust as needed.
Be Helpful
When writing your blog articles, make sure to focus on helping your readers. Provide them with useful information, tips, and advice.
Tell your Scentsy story on your About page so readers understand why you joined Scentsy.
Include Call-to-Actions
Make sure to include call-to-actions in your blog articles.
A call-to-action is an instruction telling the reader what they should do next.
For example, you could include a call-to-action at the end of your blog article telling the reader to visit your Scentsy website.
By the way, blogging is exactly how I started making $10,000+ in network marketing.
9. Offer Incentives To Encourage Customers To Refer Others
One way to attract new customers is to offer incentives to existing customers for referring others.
It’s a way to get people talking about your business and is effective in growing your customer base.
When offering referral incentives, make sure to:
Choose the Right Incentive
The incentive you offer should be something that would appeal to your target market. It should also be valuable, but not too expensive.
Make It Easy To Redeem
You don’t want your customers to have to jump through hoops to redeem their referral incentive. Make sure the process is simple.
10. Keep in Touch With Past Customers
When a customer purchases from you, they’re not only buying your product or service, they’re also buying into your relationship with them.
Keep in touch with your customers even after they’ve made a purchase.
There are a few ways to do this:
Send Thank-you Notes
A nice way to show your appreciation for a customer’s business is to send them a thank-you note. Do it either electronically or through the mail.
Stay in Touch
Stay in touch with your customers even after they’ve made a purchase. Kep their contact information up-to-date and send them periodic updates about your business.
Reactivate Past Customers
If you have a database of past customers, make sure to reach out to them regularly.
It will keep them aware of your business and can help reactivate them as a customer.
11. Evaluate Your Efforts Regularly
The only way to know if your marketing efforts work is to regularly evaluate your results. Track your progress and make changes as necessary. My training here leads to learning how to track effectively.
Some things you should track include:
Number of New Customers
This is the most important metric to track when evaluating your marketing efforts. You should track the number of new customers you’re getting every month.
If you’re not seeing an increase in the number of new customers, it’s time to make some changes to your marketing strategy.
Customer Satisfaction
It’s also vital to track customer satisfaction. You might do this by surveying your customers or using a third-party service.
If you’re not seeing high levels of customer satisfaction, it’s time to make some changes to your business.
Feature Download (if you’re a struggling Scentsy consultant): I’ve put together a free “Scentsy Quick-Start Video Guide” that shows you How To Attract 3-7 New Scentsy Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your Scentsy business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
Conclusion: How To Get More Scentsy Customers
Now that you understand some of the basics of marketing your Scentsy business, it’s time to put these tips into action.
Learn how to move from an employee mindset to an entrepreneur mindset.
I’m old…over 50 LOL
Way back when I finally discovered the difference between working FOR someone and working on your own business is when my results skyrocketed.
If I were you, I would invest as much time as possible on education about what it means to become a business owner.
Unsure how to get it all going?
I encourage you to check out my Scentsy Quick-Start training here.
How To Get More Scentsy Customers: The FAQs
How can I get more Scentsy customers?
There are a few things you can do to attract new Scentsy customers.
First, you should create helpful blog articles that provide valuable information to your readers. Make sure to include call-to-actions so your readers can take the next step and learn more about what you have to offer. You should also offer incentives to encourage customers to refer others. Finally, keep in touch with your customers and reactivate them as needed. By following these tips, you’ll be well on your way to growing your Scentsy business structure.
Who is the target market for Scentsy?
The target market for Scentsy is typically women aged 25-54. However, anyone can enjoy Scentsy products.
What is the best way to market Scentsy?
The best way to market Scentsy will vary depending on your target market, budget, and other factors. However, some general tips for marketing Scentsy include creating helpful blog articles, offering incentives for referrals who join Scentsy, and staying in touch with past customers.
How much does it cost to start a Scentsy business?
The initial investment for a Scentsy business is $99 on a debit card. This includes a starter kit, which contains what’s required to join Scentsy and get started selling Scentsy products.
How can I increase customer satisfaction?
There are a few things you can do to increase customer satisfaction. Provide wonderful service. Keep your customers’ contact information up-to-date and send them periodic updates about your business. Show them how they can join Scentsy.
Where can I promote my Scentsy?
There are a few places you can promote your Scentsy business opportunity. Write helpful articles about Scentsy products. Promote your Scentsy business on social media, at local events, and through free product giveaways.
How do I get people to join my Scentsy team?
There are a few things you can do to encourage people to join Scentsy with you. You can reach out to your personal network and show them how to make extra income without too much effort. Continue evaluating your efforts regularly so you can pivot when you need to.
How much does the average person make selling Scentsy?
This answer will vary depending on several factors, including the amount of time and effort you put into your business. Many average consultants in direct sales companies make $200 per month. Don’t be average. Set up your home office with a Scentsy workstation, hand in filled-out order forms, recruit new people, get host rewards, and achieve leadership bonuses.
I’m interested in selling Scentsy. How do I get started?
The first step is to purchase a Scentsy starter kit, which includes everything you need to get started selling Scentsy products. The initial investment for a Scentsy business is $99 on your credit card. Once you have your starter kit, you can start promoting your Scentsy business. Start taking party orders. Set your own hours and be your own boss. Finally, keep in touch with past customers and continue to attract new ones by evaluating your efforts regularly and making changes as necessary.
Is Scentsy easy to sell?
Yes, Scentsy is easy to sell. The amazing products are of high quality. There’s a wide variety of scents to sell to happy customers. The Scentsy family offers several marketing materials and support to help you grow your business.
What are the benefits of selling Scentsy?
Some of the benefits of selling Scentsy include earning a commission on sales, receiving discounts on products, and being able to work from home. In addition, you’ll have access to several marketing materials and support to help you grow your business.
What is the average Scentsy commission?
The average Scentsy commission is 20%. However, this may vary depending on the type of product sold and the consultant’s level.
Feature Download (if you’re a struggling Scentsy consultant): I’ve put together a free “Scentsy Quick-Start Video Guide” that shows you How To Attract 3-7 New Scentsy Customers & Team Members Per Week Without Prospecting A Single Person. In it, I show you how to intimately know the pains & goals of your prospects so that you attract the BEST leads for your Scentsy business. You’ll never have to spam strangers scripted messages OR bug your friends and family ever again… Click here to grab it all.
