Matt ZavadilWritten by Matt Zavadil
Updated June 11, 2024

Understanding and implementing a robust network marketing strategy is crucial for success in the MLM world. 

What’s my goal in this post?

To help you navigate the network marketing business model as an MLM rep.

I’ll explore MLM as a concept and show you why becoming an excellent marketer plays a significant role in your network marketing strategy.

I’ll discuss adding artificial intelligence (AI) into your MLM strategies to boost efficiency and results. 


Because over 80% of marketers now report using AI in their marketing campaigns. Consider doing the same when building your multi level marketing business.

By the way:

Do I know what I’m talking about?

Great question!

I built a 9-levels deep international downline and I’ll only bring you methods and tips that will help you create your own MLM empire and success.

Ready to learn how to dominate with your multi level marketing strategy?

Let’s go!

Related Bible Verse: Numbers 6:24 The Lord bless thee and keep thee.

Commentary: Translated from the Hebrew text, "bless" in this passage means to transfer prosperity in the sense of the financial, material, and physical. 

The word "keep" is correctly translated to mean "guard," as in guarding us from straying from the Word after prosperity & abundance become potentially dangerous distractions.

Lesson: Pray to God for help with your business and finances. He will answer. Once blessed, remember the Source of your financial abundance and keep walking with Him.

Are you possibly making the MLM advertising mistakes I go over in this video:

YouTube video

Click here for the Business-Building Training I mention in the above video

What Is Network Marketing?

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Network marketing meaning: Also called multi-level marketing, MLM is a business practice where you sell products or services to customers directly. 

The concept behind multi level marketing is simple:

You use online marketing methods to attract customers.


You offer your business opportunity to your customers. 

You’ll earn income through direct sales of your company’s products and/or services.

In turn, reps recruited by you sell the product/service to their customers. 

As the recruiter, you earn commissions based on the sales made by those in your downline – hence the term ‘multi level marketing’.

Rodan + Fields, Arbonne, and Herbalife are all examples of successful companies that use this business model. 

Guess what? 

None of it is an illegal pyramid scheme or multi level marketing scheme because you’re selling products, not a Ponzi Scheme investment. 

Quick Stat: According to the Direct Selling Association, the multi level marketing process continues to hit record retail numbers with over $42 billion sold recently.

How MLM Works: Tips For Success

MLM allows you to:

  • Easily start a business
  • Earn income through direct sales
  • Recruit others into your downline

But how can you set up a network marketing strategy that creates success?

infographic detailing network marketing strategy for selecting best MLM company
How To Choose Your MLM Company

1. Select the Best MLM Company

Choosing the right multi level marketing company is like choosing a life partner.

It’s a big decision that requires careful consideration as you work on your network marketing strategy. 

Here are some questions to ask yourself when evaluating potential companies:

2. How long has the company been around?

Longevity matters in the MLM world. 

Consider joining a company only after it provides a steady track record. 

Personally, I would join a company only after it’s lasted five years or more?


Well, I once joined a brand new company, built a big downline, got myself to $10,000 per month in income…

…and then…

…the company disappeared after we learned its top-level management didn’t perform well at all!

3. Do you believe in the product?

Zig Ziglar quote: “If people like you, they’ll listen to you, but if they trust you they’ll do business with you.”

As Zig Ziglar once said, “If people like you, they’ll listen to you, but if they trust you they’ll do business with you.”

People will follow you after they clearly see how much you love what you sell. 

The best way to love a product is to use it and get a real result from it. 

As well, you need to ask yourself if it’s a fad or trend (and stay away from that!)

Do people genuinely need what you sell?

For example, Herbalife has lasted a long time because it solves the problem of weight loss. Its reps help people overcome a true challenge in their lives. 

A company like ACN helps people save money on Internet, TV, and other services. People love saving money on these services, especially when the economy isn’t strong. 

4. Is the company in a growing niche?

It’s important to choose a company that operates in a growing niche. 

According to Zipdo, wellness products dominate direct sales globally, accounting for 33% of total sales

Focusing on topics like health, wealth, or personal development will help you do well long-term. 

Every person on earth wants to:

  • Feel better
  • Lose weight
  • Look younger
  • Make or save money
  • Improve as an individual

If you want success, consider a company that sells products or services that help in these ways.

5. What kind of training and support does the company offer?

Select a company that invests in its distributors’ success. 

Look for an MLM company that provides quality instruction, such as:

  • Digital materials
  • Webcasts
  • One-on-one training from an upline member

Remember, the company’s success is directly tied to your success.

Here’s a biggie:

Does your company allow you to market online?

Or, do they tell you to just “share it with friends and family?”

If I was joining a new company in the 21st Century and saw that they restricted my online marketing efforts, I’d run as fast as possible in the opposite direction!

Choosing the right network marketing company is a big decision.

But if you ask the correct questions, you’ll be well on your way to building a successful network marketing business.

6. Understand Earning Potential

Does the compensation plan provide a decent commission per sale?

Know how earnings are structured within the company. 

The best MLMs offer a balanced compensation plan where both selling products/services and recruiting new members can provide significant income potential. 

Beware of “pie-in-the-sky” promises of wealth.

In essence, success in network marketing comes down to choosing the right company with quality products/services while leveraging effective relationship-building strategies. 

Your network marketing strategy should include a nice mixture of:

  • Choose wisely
  • Sell honestly
  • Understand the potential for earnings

Network Marketing Strategy: Promotion Tips

An exceptional marketing plan is essential when building a network marketing strategy. 

Use the following marketing strategies to reach your target audience and stand out.

7. Social Media Marketing

Showing social media marketing in a positive light

Social media is a game-changer for MLM. 

You might not appreciate its advantage unless you’re an old dude like me 🙂

I was around pre-Internet when we had to spend $1000s on magazine ads or scour the mall for prospects.


You can use platforms like Facebook, Instagram, TikTok, Twitter and LinkedIn to find and close customers. 

Engage with your audience.

Respond to their comments and messages.

Word of caution:

Don’t use social media as the online form of the “3-foot rule.”


Target people based on their needs so they actually have an interest in solving the problem you and your product solve.

8. Blogging

A well-crafted blog can establish you as an authority in your niche. 

Share valuable information about your products or services while also providing useful content that engages readers. 

Creating content for your website and MLM funnel can help boost SEO and bring more visitors.

9. YouTube MLM Strategy

Videos can be a potent tool to demonstrate the usefulness of your product or service. 

According to HubSpot, videos on YouTube significantly increase engagement rates compared to other types of content. 

Create engaging videos that showcase your products or services and share them on your website and social media channels.

10. Paid Ads

Paid social media advertising can give your business exposure to a larger audience than organic posts. 

Facebook ads & posts, for instance, allow for precise targeting based on demographics, interests, and behaviors. 

Set a budget and track your results to ensure a positive return on investment.

11. Email List Building

An email list is effective for direct communication with business opportunity prospects showing interest in your product or opportunity. 

Use regular emails to keep them informed about promos or income opportunities. 

Provide value in your emails and avoid spamming your subscribers.

Main Takeaway: 

Use social media platforms, blogging, YouTube videos, paid ads and email list building to reach your target audience and stand out from the competition. Engage with your audience, provide valuable content, use precise targeting for paid ads, and avoid spamming your subscribers.

Tips for Crushing Your Network Marketing Strategy

MLM can seem tough to break into. It can feel like you’re pushing a big boulder uphill for a bit. 

With the right strategy, you can dominate the game. 

Here are additional tips to help you create an effective network marketing strategy.

12. Know Your “Why”

Your ‘why’ is your driving force. 

When the going gets rough, your ‘why’ will be what pushes you forward. 

Knowing your ‘why’ will give your business purpose and direction.

13. Avoid Marketing to Friends and Family

Don’t be that person who ruins Thanksgiving dinner poking the family with a sales pitch. 

child angry at getting poked (the way MLMers anger friends and family)

Focus on seeking out those who have already expressed interest in your offering.

Your friends or the guy at the supermarket check-out doesn’t give a rat’s ass about what you sell. 

Think about it:

Does Nike ask the guy at the counter if they want to try some new shoes?

Does your local florist “hit up” the waiter each time they go out to eat?


Legitimate businesses use targeted marketing techniques to attract people who want what they sell. 

It’s called Attraction Marketing and you will enjoy building your MLM business after learning how to do attraction marketing correctly

14. Identify Your Target Market’s Needs

To successfully reach your target market, you must recognize and address their needs. 

This allows for more targeted messaging and higher conversion rates.

You should make a list of the pain points, goals, needs, and aspirations of your “best fit” customer. 

Then, you can point to these qualities with your marketing. 

It’s what you pull from for content with your social media, blogging, email, and ad efforts.

15. Show How Your Product Fulfills Those Needs

Don’t just tell people how great your product is. 

Show them!

Demonstrate how your product or service fulfills those identified needs by providing value through problem-solving capabilities or unique benefits.

Share customer testimonials. 

Most importantly…share YOUR story.

16. Set and Track Clear Marketing Goals

Setting clear goals is key to any successful business venture. 

These should be specific, measurable objectives that guide your actions towards achieving desired outcomes.

For example:

Track how many new people you expose to your product and/or business opportunity each day. 

Track how many leads you get from all the marketing strategies I listed above. 

Track how many leads turn into sales. 

How many join your team?

Ya gotta know if you want to consider yourself a growing entrepreneur. 

17. Understand Your Compensation Plan

Make certain to fully understand how you get paid. 

Read the comp plan. 

Use this knowledge to track how many people you need to bring in as customers each month to earn your desired income. 

Otherwise, you’re flying blind and will never understand why you’re income doesn’t grow. 

18. Support Your Downline Members

Helping your team members succeed isn’t just ethical – it’s smart business. 

Their success contributes directly to yours, so assisting them becomes paramount.

19. Work on Personal Development

Continuous learning enhances skills necessary for growth and expansion, making personal development vital in this industry. 

Check out credible sources like Entrepreneur for tips on how to improve your skills.

Revolutionize Your Network Marketing Strategy with AI

AI can automate your time-consuming and tedious tasks, such as creating marketing assets like:

  • Blog posts
  • Social media updates
  • Emails
  • Landing pages

It frees up valuable time and resources for you to focus on building relationships and communicating with prospects.

20. Use AI Automated Content

AI platforms can generate engaging content tailored to your audience’s preferences and behavior patterns. 

Simply provide the software with relevant information about your product or service, and it will do the rest.

21. Create AI Social Media Posts & Email/Landing Pg Campaigns

AI can schedule and post on social media platforms at optimal times when your target market is most active online. 

It can also manage email campaigns by sending personalized messages based on each recipient’s interaction history with previous emails.

Effective landing pages are crucial for lead generation in your MLM business. 

AI can analyze user behavior data from these pages and make necessary adjustments for improved conversion rates.

Note: While AI has many advantages, it should complement human involvement in building relationships with prospects. Successful network marketing strategies require a personal touch. Don’t “automate” your business so much that prospects and downline members think you don’t care about them.

Tools to try:

ChatGPT: With ChatGPT you can do some excellent research, like how to start your new blog:

Example of using ChatGPT as a network marketing strategy

JasperJasper helps you write content. You can use it to write YouTube descriptions, blog outlines, or write pieces of articles that you string together to form an entire post.

Example of what Jasper.ia can do

Content At Scale: With Content At Scale, you can write entire articles for your blog with the push of a button. Your article appears within 10 minutes or less of pushing the button. Then, you edit this first draft, add some images or videos, and add the article to your website.

Example of how to start writing a post with Content At Scale so an MLMer can use a blog as a network marketing strategy
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Network Marketing Strategy FAQs 

Still have a few questions about the best network marketing strategy? 

What is the strategy in MLM?

The strategy of direct selling involves building a team or organization to sell products and services through personal connections. It includes prospecting,  marketing, recruiting, training, and supporting new members while focusing on product sales. Your goal is to create a sustainable business model with multiple income streams from direct sales and team commissions.

What are the 3 C’s of MLM?

The 3 C’s of direct sales stand for Create, Capture, and Convert. Create refers to generating interest in your products or opportunity. Capture involves collecting contact information from potential customers or recruits. Convert focuses on turning prospects into buyers or team members through follow-up strategies and relationship-building techniques.

What are the 5 types of MLM?

  • The Unilevel Plan: A simple structure where each member can recruit an unlimited number of people directly under them.
  • The Binary Plan: Members build two teams (left leg/right leg) that grow simultaneously.
  • The Matrix Plan: Features limited width but allows deeper levels within organizations.
  • The Stair Step Plan: Members advance in rank based on sales volume.
  • The Hybrid Plan: Combines elements of multiple plans for a more flexible structure.

What are the 4 pillars of MLM Strategy?

Belief system, long-term commitment, retail sales and recruiting, and duplication and multiplication.

What are the 7 tips for network marketing?

  1. Set clear goals
  2. Create a daily action plan
  3. Foster strong relationships with clients & teammates
  4. Continuously develop communication skills
  5. Maintain consistency in efforts & messaging
  6. Leverage social media platforms effectively
  7. Incorporate personal development practices into your routine

Is MLM the same as affiliate marketing?

Don’t confuse multi level marketing with affiliate marketing. Some articles on MLM talk about single-tier and two-tier marketing. They lump these affiliate marketing models in with direct sales. You don’t build a downline in affiliate marketing. Two different concepts entirely. Learn more about affiliate marketing

Final Network Marketing Strategy Thoughts

What do you think?

Ready to use my network marketing strategy tips to start dominating inside your MLM business?

Here’s something I know from my personal experience with direct sales:

It becomes overwhelming putting all the pieces together. 

It can be a bit scary getting your target market figured out, deciding on blogging, social media, paid ads, or other types of marketing. 

Ever ask:

  • “Where do I start?”
  • “How do I know if social media or blogging is best for my business?”
  • “What if I don’t identify the right pain points or goals of my customers?”

I get it!

I was there once…at the beginning of my MLM journey.

That’s why I put together some MLM training that teaches you how to speed up the process…

….how to get the income you’re looking for faster than you might think possible!

Click here to check it out now

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